But I think before we talk about that part of it, too, tell us about Ledger and what led you to start Ledger.

So Ledger honestly was something I never wanted to do.

So my background is really on the FinTech, PropTech side.

So I was at TurboTenant for a long time, which is a property management software company.

And I ran all the embedded finance there from like zero to a thousand.

I mean, when we got there, we were moving no money.

I left, we were moving more than a few billion dollars in rent between landlords and tenants.

How are, how are you using AI to help with your marketing?