
Adrian Gore
South African businessman and entrepreneur
10
APPEARANCES
7
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Sep 21, 2026
Shift Happens with Richard Sutton | Adrian Gore on questioning dogma, leadership and finding hope through agency
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17:51Richard SuttonHOST
What have you learned about the conditions that people need before they actually do change? Listen,

Adrian GoreGUEST
I've seen people do, as you say, I've seen people come in with basic skills and do the most, become CROs of our business.

Adrian GoreGUEST
I'm not sure it's as linear as defining every issue, but I think it is in the principles.

Adrian GoreGUEST
I think if people are led in a network that is positively seeded, that's purpose-built, I think if people feel safe to fail, or I think, as you know, my book, I say success is much more powerful, but if people feel safe to take chances, I think in a company that's consensus built, not dictatorial, you know, and I think your leader, like a parent, can make or break you.

Adrian GoreGUEST
If you're an under person who's holding you down, you know, I'm critical of big companies.
Adrian Gore
17:32

Adrian GoreGUEST
Um, it's, it's very important that I'm, I'm completely aware of the negative issues, wherever it may be.
7 MINS LATER
Discovery profit jumps to R17.75bn & Why the HFA is pushing to make medical aid compulsory
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Adrian GoreGUEST
Well, you know, the bank has been absolutely remarkable beside the kind of move to profitability and the scale of what's been built.

Adrian GoreGUEST
The actual functionality of the bank, you know, the shared value model, the incentives, the structures, all of that has played out so well.

Adrian GoreGUEST
You know, on one hand, 70% of new members joining our bank, that's 1,000 people a day, are not discovery members at all.

Adrian GoreGUEST
Putting all the products onto the face of the bank brings all of the shared value, all of the vitality structures into one set of value.
[FULL SHOW] Implats’ sustainability, mandatory medical aid, and Discovery’s banking profits
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Adrian GoreGUEST
One is a shared value model where people get value for managing money, managing health, etc.

Adrian GoreGUEST
And the third is kind of digital AR database, so we can offer really different functionality at scale.

Adrian GoreGUEST
I mean, we get 1,500 people a day buying into the bank, new clients, of which fully 70% are not Discovery members.

Jimmy MoyahaHOST
speaking of that vitality stack i want to take a look at the investment into vitality ai from a business perspective initially there was a smaller investment over the course of the year that investment grew to just shy of the 300 million rand mark take us through the importance of that component of the vitality business and how it fits into the broader group strategy
Discovery’s big bet on banking starts paying off
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Adrian GoreGUEST
One is our shared value model, where people get value for, for managing money, managing health, et cetera.

Adrian GoreGUEST
The second is a full service bank, and the third is kind of digital AI database, so we can offer really different functionality at scale.

Adrian GoreGUEST
I mean, if we get 1,500 people a day buying into the bank, new clients, of which fully 70% are not Discovery members, so a thousand a day people joining the bank are not, have no product with Discovery.

Adrian GoreGUEST
So it's, it's offered a unique opportunity to bring all of our products together.

Jimmy MoyahaHOST
Take us through the importance of that component of the Vitality business and how it fits into the broader group strategy.
Discovery profits rise as ai spend grows
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Adrian GoreGUEST
Well, you know, the bank has been absolutely remarkable beside the kind of move to profitability and the scale of what's been built.

Adrian GoreGUEST
The actual functionality of the bank, you know, the shared value model, the incentives, the structures, all of that has played out so well.

Adrian GoreGUEST
You know, on one hand, 70% of new members joining our bank, that's 1,000 people a day, are not discovery members at all.

Adrian GoreGUEST
Putting all the products onto the face of the bank brings all of the shared value, all of the vitality structures into one set of value.

Stephen GrootesHOST
The Discovery Bank increased its client base by 26, and there are other banks, obviously, and we've spoken before about competition.
Spar loses its chair and deputy chair amid turnaround challenges & SARB probes DA finance chief's firm
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Adrian GoreGUEST
The art is seeing the positive, you know, and that's, in fact, what life is about today.

Adrian GoreGUEST
You know, people say, "Why do-- why do newspapers and the, you know, radios, the media talk about the negative?" People don't-- aren't interested in the positive.
Business Book Review: The Four Principles by Adrian Gore
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Adrian GoreGUEST
And one of the key principles is understanding how systems work because the whole book is about kind of we're miscoded and we kind of often make the wrong choices and decisions.

Adrian GoreGUEST
The Pareto tale, you know, the tale of that, the 80-20, the 20%, turns out that networks and systems are structured with a small number of things in the tale to determine the system.

Adrian GoreGUEST
In other words, the decisions and actions you take, there are millions of them that have no effect.
Adrian Gore: Leading on Purpose
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Adrian GoreGUEST
Yeah, I, I don't quite know why that's the case, and I think there's a lot of research that shows success is about urgency, you know, about implicitly understanding the, the shortness of time.

Adrian GoreGUEST
So even in that product development anecdote you spoke about earlier, I was 22 or 23 at the time.

Adrian GoreGUEST
I kind of knew I don't have time to spend nine months in the actual evaluation department.

Adrian GoreGUEST
I've got to stay here, you know? So I, I don't know what, you know, that is inside me, you know, it's an impatience or whatever.

Adrian GoreGUEST
But I mean, again, uh, it's one of the issues where I see people who truly believe that they've got greatness in them, and I believe that to be true.
14 MINS LATER

Bruce WhitfieldHOST
How does the Pareto tail then encapsulate the first three principles and then come this overarching principle in terms of very few decisions in our life are fundamental, and so make sure you make those big decisions really well?
You Only Have 20% of Your Life to Make an Impact | Vitality Founder Adrian Gore
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Adrian GoreGUEST
You know, the business was started by raising capital as always, but it's been a story of quality of people and their talent.

Adrian GoreGUEST
And early in that journey, I became obsessed with this idea of there's greatness in people.

Adrian GoreGUEST
How do you bring that out in a way? And one of our values is liberate the best in our people.

Adrian GoreGUEST
And I became kind of obsessed with this issue of how do you bring that greatness out in people? At our induction classes, on the early days, I'd ask people, is there greatness in you? Everyone believes there is.
15 MINS LATER

Georgie AinslieHOST
What's the difference between being optimistic about something and having disciplined optimism?
