Have you got a pivotal moment that has shaped the way that you lead?

Yes.

One of the things that we experience as we go through our careers is the gain of labels going back quite a way now in my career.

I was doing direct sales, traveling salesman, selling everything from cheese plants to computer stations in offices.

My nicknames back in the day was The Machine.

I was just relentless.

Goodness me, can I sell stuff? I landed a huge sale.

But if you wouldn't mind elaborating from your perspective, what is it that then really drives people to trust? Is it in the kind of frame I've just described or have I missed something?