I've always run my business lean, so I feel like I'm

being rewarded for that approach.

Yeah, and we're the same.

I mean, I came from a previous role where, I'm going back a long time now, but it was financial advice.

Businesses were built on headcount.

How many authorized reps can you get on board? That was the name of the game.

It's interesting.

So being available, I think it's some old-fashioned customer service that I certainly see is rare these days, particularly seeing we're moving towards automating a lot of those go-to-market motions.

Can you just tell our listeners about your business, what it does, the name of your business, and then let's work back, if you don't mind, actually, to how you started and what the idea was.

Yeah, for sure.

So I run a business called Congo.

It's Congo with a K. It's not the Central African Republic.

And we provide CRM implementation and integration services.

So they're the two key things that we do.

So that's not what we started the business as, but right now we really help businesses coordinate their go-to-market teams.

I don't feel that it's as invasive in my industry just yet, but I would suspect you're seeing like it a lot and just your take on the impact in your industry and the positives or