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Adonis Hijaz
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Jul 16, 2026
Common Doesn’t Mean Normal: Rethinking Urinary Incontinence Care
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Dan SimonHOST
What gaps in current care motivated the launch of the EMPOWER study? And why did you feel that primary care was the right place to intervene? So we'll start with you and then get Gautam in.

Adonis HijazGUEST
The EMPOWER study was essentially developed in response to the management of urinary incontinence initiative by the Agency for Health Research and Quality.

Adonis HijazGUEST
And we put together a group in order to respond to that initiative and to address the gap.

Adonis HijazGUEST
On another hand, you have therapies that are very effective, including non-surgical therapies that are available for the management of urinary incontinence.

Adonis HijazGUEST
But the sad story is that only 12.5% of women with urinary incontinence receive care.
13 MINS LATER

Gautham RaoGUEST
And it can be used for a number of problems that are underdiagnosed and undertreated for sure.