Can you just talk about how you have thought through those questions in your own work?

So I've actually experienced several versions of this.

Our office's social media account was originally started by our student tour guides.

And I'd been a student tour guide myself.

And one of the tour guides that started the account or help start the account began working within our marketing department.

So I've seen what happens when students have a voice, what happens when institutional marketing becomes more involved, and what happens when you try to find the balance between the two.

There are legitimate reasons institutions need professional oversight.

What are you working on next that you want to tell folks about? And then if folks want to continue the conversation about social media, how can they get in touch with you?