
Adam Swart
Entrepreneur
21
APPEARANCES
16
PODCASTS
024
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Oct 19, 2026
THE TRUTH Behind Political Outrage: Who REALLY Pays for Protests? - Adam Swart | Systems & Power #16
A
0:27Adam SwartGUEST
Well, and the best time to ask people's prediction is before the event, because there are a lot of money morning quarterbacks or Wednesday morning pollsters, so to speak.
A
0:42Adam SwartGUEST
feel comfortable making a prediction on a victory because, uh, we're basing all of our information on polls, which are a complete pseudoscience.
A
0:51Adam SwartGUEST
It's, you may as well believe in astrologer versus a pollster, you know, now you're going to get some idea when you're, I mean, have you ever responded to a poll? I've never responded to a poll.
14 MINS LATER
Protests in America Are Created By Private Companies
A
21:26Anthony RogersHOST
But anyway, so like, um, anything controversial, any kind of like, um, a-any, any kind of events that like we, we might know that we, that we, uh, we followed or something like that, that you, that you've worked with?
A
21:37Adam SwartGUEST
We also, what's interesting is, so I've never, uh, owned cryptocurrency, do not own cryptocurrency, but I've worked a lot with the crypto folks.
A
21:45Adam SwartGUEST
And, you know, it's kind of a good example of something that I, I'm not 100% down with crypto in the sense of certainly these days I have some aversions.
A
21:57Adam SwartGUEST
And even when I started working with them in '17, '18, right? But the reason why I did was I saw that they needed representation because the financial system was really discriminating against them.
36 MINS LATER
Paid Protesters, Political Influence & Crowds on Demand with Adam Swart
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7:59Adam SwartGUEST
they should do it why should i have to spend my tuesday night i in downtown l.a saying speaking about something that is self-evident so i guess i'm using this as an example kevin to say that there are a lot of causes where there's a common sense majority in favor of something but a very vocal minority like this and again i they actually opposed it in an unlawful manner by disrupting the city council but they have every right to to speak lawfully against that that's fine that's legitimate debate fine but Those 300 people were not reflective of the sentiment.
A
8:38Adam SwartGUEST
So I think there's this very wrong idea that a lot of people in government have that the number of participants equals the level of support.
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8:53Adam SwartGUEST
Now, of course, the fact that they have that misguided notion helps my business.
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8:58Adam SwartGUEST
it's fine but but i come on these blog guys i'm like this is fucking stupid guys like like what the fact that there are people out there just means that those people support it right um and the the fact so it's actually a big part of our business to provide what i call the silent to make sure that the silent majority isn't silent.
A
9:23Adam SwartGUEST
So sometimes normal people who support normal things are just going about their normal life.
52 MINS LATER
Inside the Paid Protest Industry: Adam Swart on Manufactured Outrage & Astroturfing
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13:32Adam SwartGUEST
Not much better than it worked out the first time, right? So, so Trump, Trump is, is obviously not gonna do anything for them, right? And nor, nor is the other side, right? Now, so I think that, that there is this huge opportunity for a third party.
A
13:46Adam SwartGUEST
So now, so but now where, where this really comes in that's fascinating is now the DSA is gonna fight Tucker Carlson and his group for those people because those people are the ones that have been most screwed over, right? The, not just the ones who work at a factory, but the ones who've been fired and laid off, right, because they've been lied to by almost everybody.
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14:08Adam SwartGUEST
Trump hasn't done crap for them, and the obviously Obama, Biden hasn't done anything for them, right? So now you have this opportunity where you ha- you basically have sort of four groups, right? 'Cause the Republicans...
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14:24Adam SwartGUEST
There's the DSA and the regular Democratic Party are mostly divided on how far to go, right? Whereas the Trump sort of nativist, sorry, the, the Tucker nativist wing versus the Trump neocon wing is completely divided on the fundamentals, right? Tucker says, "I don't want any data centers.
9 MINS LATER
Protest is like an advertisement.
J
2:20Joseph SteagallHOST
But were those things really like scripted and paid for, like he was trying to say?
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2:29Adam SwartGUEST
So behind every social, political cause, there's a ton of money, right? So think about this in United States context, right? You have extraordinarily wealthy people on the right and extraordinarily wealthy people on the left.
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2:43Adam SwartGUEST
And more and more, these extraordinarily wealthy people and... corporate, aligned corporate interests are trying to influence the system.
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2:54Adam SwartGUEST
I mean, if you interpret that positively, you say, hey, I've been a really successful person and I am working to make our country a better place, right? And what I believe makes our country a better place is to have Trump as president.
A
3:08Adam SwartGUEST
Or maybe what I believe makes our country a better place is to not have Trump as president.
15 MINS LATER
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18:32Joseph SteagallHOST
I guess so, because there's been a lot of, you know, and obviously based on some of the process, I'm sure being your industry that you've seen, a lot of them have turned violently, you know, in the last probably 10 years.
Anthony Cumia on WNBA Madness, Fauci Pleading the Fifth & Mamdani’s NYC
72:39
77:30

Anthony CumiaHOST
How do you know as the CEO that these people aren't being supplied by your company? So I do two
A
72:48Adam SwartGUEST
I vet my clients, and I vet the people who work for us, right, and who protest for us.
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72:53Adam SwartGUEST
So I vet my clients, and part of that is to make sure that the budget fits the goal, but it's also to ensure that what we're doing is lawful and respectful and peaceful and that those objectives match, right? Now, the politics is a whole different side, and we can get into that if you want.
A
73:15Adam SwartGUEST
And then the second part is like, look, we don't want to put our people, even if what we're doing is a lawful, peaceful thing, in a position of danger.

Anthony CumiaHOST
But especially in the political forum, you'd like to think these people are out there because they're so passionate about the cause that they profess to be.
Mamdani Updates And COVID-19 Fates
73:31
78:22

Anthony CumiaHOST
How do you know as the CEO that these people aren't being supplied by your company? So I do two
A
73:40Adam SwartGUEST
I vet my clients, and I vet the people who work for us, right, and who protest for us.
A
73:45Adam SwartGUEST
So I vet my clients, and part of that is to make sure that the budget fits the goal, but it's also to ensure that what we're doing is lawful and respectful and peaceful and that those objectives meet.
A
73:58Adam SwartGUEST
match right now the politics is a is a whole different side and we can get into that if you want but the uh first of all it's to make sure that it's a lawful peaceful thing and then the second part is like look we don't want to put our people even if what we're doing is a lawful peaceful thing in a position of danger.
A
74:15Adam SwartGUEST
So let's just say you have Antifa versus Proud Boys, and then for some reason someone wants us to do a protest in the middle of that, I would respectfully decline that, not because we're doing anything wrong, but that's just inherently going to become a very tense situation.

Anthony CumiaHOST
but especially in the political forum, you'd like to think these people are out there because they're so passionate about the cause that they profess to be.
Adam Swart: Different Approaches To The Freedom Of Assembly
4:19
9:10

Anthony CumiaHOST
How do you know as the CEO that these people aren't being supplied by your company? So
A
4:27Adam SwartGUEST
I vet my clients and I vet the people who work for us, right, and who protest for us.
A
4:32Adam SwartGUEST
So I vet my clients, and part of that is to make sure that the budget fits the goal, but it's also to ensure that what we're doing is lawful and respectful and peaceful and that those objectives are met.
A
4:47Adam SwartGUEST
Now, the politics is a whole different side and we can get into that if you want.

Anthony CumiaHOST
but especially in the political forum, you'd like to think these people are out there because they're so passionate about the cause that they profess to be.
Adam Swart: Different Approaches To The Freedom Of Assembly (26 Min)
4:31
9:52

Anthony CumiaHOST
How do you know as the CEO that these people aren't being supplied by your company? So I do two things.
A
4:40Adam SwartGUEST
I vet my clients and I vet the people who work for us, right, and who protest for us.
A
4:45Adam SwartGUEST
So I vet my clients, and part of that is to make sure that the budget fits the goal, but it's also to ensure that what we're doing is lawful.
A
4:55Adam SwartGUEST
and respectful and peaceful and that those objectives match, right? Now, the politics is a whole different side, and we can get into that if you want.
A
5:07Adam SwartGUEST
And then the second part is like, look, we don't want to put our people, even if what we're doing is a lawful, peaceful thing, in a position of danger.
A
5:14Adam SwartGUEST
So let's just say you have Antifa versus Proud Boys, and then for some reason someone wants us to do a protest in the middle of that, I would respectfully decline that, not because we're doing anything wrong, but that's just inherently going to become a very tense situation.

Anthony CumiaHOST
but especially in the political forum, you'd like to think these people are out there because they're so passionate about the cause that they profess to be.
Protests For Sale
A
38:28Adam SwartGUEST
Now, what I will say in response to that, because I know where you're going with this, is that actually compared to a lot of traditional strategies, our strategy of protest and public action, phone banking, all of this is actually more democratic.
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38:43Adam SwartGUEST
So in America, you basically have three ways if you want to get like a policy done.
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38:51Adam SwartGUEST
Well, If you're dealing with big tech, big pharma, big food, that's never going to happen.
Can Protests Be Effective? Preventing Agent Provocateurs, Crowds on Demand | Adam Swart
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22:45Adam SwartGUEST
A- and what you need is a red phone, like, you know, the, um, White House to the Kremlin in Moscow, right? Is you need a way to deescalate.
A
23:00Adam SwartGUEST
So if there's a protester that's creating trouble, you wanna identify them initially.
20 MINS LATER
Kash Patel Explodes in Hearing Over Drinking Allegations and FBI Questions 5/13/26
79:33
Mark ThompsonHOST
I mean, uh, I think, you know, this seems like it's a, a white water rafting ride when you actually start to get into evaluating these different things.
A
79:41Adam SwartGUEST
Well, there's two metrics on wh- or more, but a couple on which you evaluate it, right? So one is the cause itself, right? So, um, for example, like there's ca- hate groups, right? And hate is, I understand, a subjective term, but hate groups as defined by me and probably 80, 90% of my fellow Americans, I wanna take those on, right? Um, but the second part of it is, so there's certain causes that I wouldn't take on, but there are certain causes that might be good causes, but you're putting too much risk on my people, right? So let's just say you have, like, some sort of incident where a s- a, a client wants us to get a protest at the same time as the Proud Boys versus Antifa are going at each other.
A
80:24Adam SwartGUEST
Well, I wouldn't wanna be, ha- send my guys in the mix of that because that's gonna be a tense situation.
A
80:31Adam SwartGUEST
So even if the cause were really good, I, I would have to be judicious and kinda decline or, or insist on a very high level of security that might make it cost-prohibitive, right? Um, and the reason, so that's a practical.
A
80:46Adam SwartGUEST
So there's ideological to be sure, right, but there's also simple practicalities that where there's a reason I've been in this business [laughs] for 13 and a half years, and it's because we're pretty careful about this sort of thing.
A
81:02Adam SwartGUEST
So when you alluded to the ICE issue, right, there's one which is the cause of the ICE versus anti-ICE, but the second part is the mechanism, right? And these things have been very tense.
The Truth About Paid Protests in America | Adam Swart, CEO of Crowds On Demand
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5:54Adam SwartGUEST
And, and a lot of times people fail because they don't do that, right? So look at the CRT issue.
A
6:00Adam SwartGUEST
You didn't see-500,000 people, conservatives in the street opposing critical race theory in schools.
18 MINS LATER
D
24:02DerekHOST
Can you look at it and say, "Oh yeah, that is a bunch of paid protesters," versus, "Oh yeah, this is something that completely is grassroots"? Or is there even such thing as a completely grassroots movement anymore?
#162 - Adam Swart : Founder/CEO of Crowds on Demand
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10:21Adam SwartGUEST
So, uh, we've transcended different eras of political, social, and cultural life in this country.
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10:35Adam SwartGUEST
Um, and, uh, one of the things that we w- we specialize in is organizing peaceful, lawful protests and comprehensive advocacy campaigns.
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10:46Adam SwartGUEST
And I'm here in part to talk about the business and dispel a lot of the rumors and fake news about what we do.
A
10:54Adam SwartGUEST
Um, but I'm also here to tell your listeners a little bit about how they can advocate for themselves, because one thing that I help my customers do is to advocate for their interests, right? And I guide them through the best advocacy strategies.
40 MINS LATER
B
50:50Big TruthHOST
Like what can people do in this day and age, you know, if they, you know, if there's a situation that they need to, you know, advocate for themselves or, um, you know, uh, you know, or organize, you know, something going on for themselves, you know?
Erika Kirk & JD Vance Honor Charlie Kirk at Ole Miss — Plus, Joe Pags Grills “Crowds on Demand” Founder Adam Swart - Oct 29 Hr 3
23:28

Joe PagsHOST
What was the genesis of this group? But what made you think to yourself, this might work out?
Episode 107: The Business of Modern Protest: Inside Crowds on Demand - Adam Swart
15:24
So people that you are hiring to be a part of this rally or protest, If somebody is pro-choice, they're not going to go and be in the pro-life, right? No,
A
15:35Adam SwartGUEST
And there's no way that they would even go to that because, like, okay, so let's just say you got $100, $200, $300 to $10, whatever the case may be, it really does depend.
A
15:53Adam SwartGUEST
So if you're your example of like, OK, if this was a pro-life rally, what and you're a pro-choice activist, you're not going to just go to a pro-life rally just because you've got a couple hundred bucks like that.
20:49
And do you see it slowing down anytime soon or do you see it continuing to increase? I think it's going to increase.
7/17/25 -- Dan Ball W/ Roger Stone, Dr. Walid Phares, Katie Zacharia, Darius Mayfield.
60:43

Dan BallHOST
if you forgot who he is and what I told him the last couple of times he came on the program, here's a refresher.
A
60:49Adam SwartGUEST
If you're competing against hippies with a trust fund, right, they can show up to as many protests as they want.
A
61:02Adam SwartGUEST
sure and that's what many of my conservatives customers tell me and that it's challenging for them to get sufficient turnout to a lot of these events compensating people just like dan you're compensated for hosting your program these are your real views on this program but you're compensated i I am, but I don't pay my viewers
6/10/25 -- Dan Ball W/ Rep. Mike Haridopolos, Meagan McCarthy, Adam Swart, Mary Holland, Mark Lynch.
22:04
25:59

Dan BallHOST
Let me first and foremost ask you before you who you think is involved, Are you yourself involved? Has anyone contacted you to hire you to provide people for the LA riots?
A
22:25Adam SwartGUEST
But the fact is that we are not involved, though, of course, as with any kind of things.

Dan BallHOST
Well, if 500 people didn't wanna show up and you had to pay them, then that doesn't make the issue that big a deal now, does it?
Liberal CEO Of Crowds On Demand EXPOSES How Paid Protests Are Really Organized!
35:39
35:51

Adam SwartGUEST
I, I actually went and said that because I think it's important to have responsibility in how we spend it.

Adam SwartGUEST
There's gonna be silly things that are spent, but there's a lot of what he's co- But I think overall, the cuts are gonna be more damaging than the overall cost savings.
4/21/25 -- Dan Ball W/ Victor Avila, Father Frank Pavone, Sam Sorbo, Adam Swart, Brett Davis.
28:51
32:39

Dan BallHOST
What do you have to say to those folks that are upset that you and a company like yours actually exist in America?
A
28:57Adam SwartGUEST
Well, Dan, what I would say is that every movement, from the civil rights movement, gay rights, MAGA, Tea Party, has hundreds of millions, if not billions of dollars behind it in funding from very wealthy individuals, in many cases celebrities, billionaires, etc.
A
29:18Adam SwartGUEST
So if you're saying, okay, this is the United States of America, there's money involved in politics, well, I agree with you.
A
29:25Adam SwartGUEST
And if you want to say to take the Bernie Sanders position of let's get money out of politics, I don't necessarily completely object to the premise of it.

Dan BallHOST
Can I hire you to hire the staff to show up to hold my signs? Name two right now, please.
A
32:47Adam SwartGUEST
And because of cancel culture, many of our conservative clients don't actually want to reveal.
4/11/25 -- Dan Ball W/ Jobob, Daniel Baldwin, Lt. Col. Darin Gaub, Charlene Bollinger, Adam Swart.
A
38:51Adam SwartGUEST
Even if I had no morals, it wouldn't be in my interest as a business person to take on those sorts of events due to the legal liability that they pose to my company.
A
39:07Adam SwartGUEST
But even when it comes to the effectiveness, Dan, what's much more effective is engaging respectfully with people and trying to convince them to join your point of view.
A
39:17Adam SwartGUEST
Most people do not respond well to threats when their streets are blocked off, when

