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Adam Swart

Adam Swart

Entrepreneur

Oct 19, 2026

0:19
So what's your, I guess, looking into what's going to happen in a few weeks?
0:26
It's a good question.
0:27
Well, and the best time to ask people's prediction is before the event, because there are a lot of money morning quarterbacks or Wednesday morning pollsters, so to speak.
0:36
So, yeah.
0:39
You know, the first thing to say is I don't.
0:42
feel comfortable making a prediction on a victory because, uh, we're basing all of our information on polls, which are a complete pseudoscience.
0:51
It's, you may as well believe in astrologer versus a pollster, you know, now you're going to get some idea when you're, I mean, have you ever responded to a poll? I've never responded to a poll.

14 MINS LATER

15:06
but yes um you you were saying
21:26
But anyway, so like, um, anything controversial, any kind of like, um, a-any, any kind of events that like we, we might know that we, that we, uh, we followed or something like that, that you, that you've worked with?
21:35
Yeah, sure.
21:35
Well, well, that was one example.
21:37
We also, what's interesting is, so I've never, uh, owned cryptocurrency, do not own cryptocurrency, but I've worked a lot with the crypto folks.
21:45
And, you know, it's kind of a good example of something that I, I'm not 100% down with crypto in the sense of certainly these days I have some aversions.
21:57
And even when I started working with them in '17, '18, right? But the reason why I did was I saw that they needed representation because the financial system was really discriminating against them.
22:09
So I really helped them advance and, you know, get on the stage.

36 MINS LATER

58:20
... not do?
7:55
that the city council would just you know pass it anyway it's like of course
7:59
they should do it why should i have to spend my tuesday night i in downtown l.a saying speaking about something that is self-evident so i guess i'm using this as an example kevin to say that there are a lot of causes where there's a common sense majority in favor of something but a very vocal minority like this and again i they actually opposed it in an unlawful manner by disrupting the city council but they have every right to to speak lawfully against that that's fine that's legitimate debate fine but Those 300 people were not reflective of the sentiment.
8:38
So I think there's this very wrong idea that a lot of people in government have that the number of participants equals the level of support.
8:52
And I think that's wrong.
8:53
Now, of course, the fact that they have that misguided notion helps my business.
8:58
it's fine but but i come on these blog guys i'm like this is fucking stupid guys like like what the fact that there are people out there just means that those people support it right um and the the fact so it's actually a big part of our business to provide what i call the silent to make sure that the silent majority isn't silent.
9:23
So sometimes normal people who support normal things are just going about their normal life.

52 MINS LATER

61:16
Is there anything you would have liked me to ask you? No,
13:32
Not for anybody.
13:32
Not much better than it worked out the first time, right? So, so Trump, Trump is, is obviously not gonna do anything for them, right? And nor, nor is the other side, right? Now, so I think that, that there is this huge opportunity for a third party.
13:46
So now, so but now where, where this really comes in that's fascinating is now the DSA is gonna fight Tucker Carlson and his group for those people because those people are the ones that have been most screwed over, right? The, not just the ones who work at a factory, but the ones who've been fired and laid off, right, because they've been lied to by almost everybody.
14:08
Trump hasn't done crap for them, and the obviously Obama, Biden hasn't done anything for them, right? So now you have this opportunity where you ha- you basically have sort of four groups, right? 'Cause the Republicans...
14:20
Now, here's the challenge for the Republicans.
14:22
The Republicans are actually more divided than the Democrats.
14:24
There's the DSA and the regular Democratic Party are mostly divided on how far to go, right? Whereas the Trump sort of nativist, sorry, the, the Tucker nativist wing versus the Trump neocon wing is completely divided on the fundamentals, right? Tucker says, "I don't want any data centers.

9 MINS LATER

24:15
Yeah, I didn't understand that
2:20
But were those things really like scripted and paid for, like he was trying to say?
2:26
Well, okay, so let's unpack that a little bit.
2:29
So behind every social, political cause, there's a ton of money, right? So think about this in United States context, right? You have extraordinarily wealthy people on the right and extraordinarily wealthy people on the left.
2:43
And more and more, these extraordinarily wealthy people and... corporate, aligned corporate interests are trying to influence the system.
2:53
And it's not necessarily a bad thing.
2:54
I mean, if you interpret that positively, you say, hey, I've been a really successful person and I am working to make our country a better place, right? And what I believe makes our country a better place is to have Trump as president.
3:08
Or maybe what I believe makes our country a better place is to not have Trump as president.

15 MINS LATER

18:32
I guess so, because there's been a lot of, you know, and obviously based on some of the process, I'm sure being your industry that you've seen, a lot of them have turned violently, you know, in the last probably 10 years.
72:39
How do you know as the CEO that these people aren't being supplied by your company? So I do two
72:47
things.
72:48
I vet my clients, and I vet the people who work for us, right, and who protest for us.
72:53
So I vet my clients, and part of that is to make sure that the budget fits the goal, but it's also to ensure that what we're doing is lawful and respectful and peaceful and that those objectives match, right? Now, the politics is a whole different side, and we can get into that if you want.
73:12
But first of all, it's to make sure that it's a lawful, peaceful thing.
73:15
And then the second part is like, look, we don't want to put our people, even if what we're doing is a lawful, peaceful thing, in a position of danger.
73:23
So let's just say you have Antifa versus Proud Boys.
77:30
But especially in the political forum, you'd like to think these people are out there because they're so passionate about the cause that they profess to be.
73:31
How do you know as the CEO that these people aren't being supplied by your company? So I do two
73:40
things.
73:40
I vet my clients, and I vet the people who work for us, right, and who protest for us.
73:45
So I vet my clients, and part of that is to make sure that the budget fits the goal, but it's also to ensure that what we're doing is lawful and respectful and peaceful and that those objectives meet.
73:58
match right now the politics is a is a whole different side and we can get into that if you want but the uh first of all it's to make sure that it's a lawful peaceful thing and then the second part is like look we don't want to put our people even if what we're doing is a lawful peaceful thing in a position of danger.
74:15
So let's just say you have Antifa versus Proud Boys, and then for some reason someone wants us to do a protest in the middle of that, I would respectfully decline that, not because we're doing anything wrong, but that's just inherently going to become a very tense situation.
74:28
It's going to be a problem.
78:22
but especially in the political forum, you'd like to think these people are out there because they're so passionate about the cause that they profess to be.
4:19
How do you know as the CEO that these people aren't being supplied by your company? So
4:27
I do two things.
4:27
I vet my clients and I vet the people who work for us, right, and who protest for us.
4:32
So I vet my clients, and part of that is to make sure that the budget fits the goal, but it's also to ensure that what we're doing is lawful and respectful and peaceful and that those objectives are met.
4:46
Right.
4:47
Now, the politics is a whole different side and we can get into that if you want.
4:51
But the first of all, it's to make sure that it's a lawful, peaceful thing.
9:10
but especially in the political forum, you'd like to think these people are out there because they're so passionate about the cause that they profess to be.
4:31
How do you know as the CEO that these people aren't being supplied by your company? So I do two things.
4:40
I vet my clients and I vet the people who work for us, right, and who protest for us.
4:45
So I vet my clients, and part of that is to make sure that the budget fits the goal, but it's also to ensure that what we're doing is lawful.
4:55
and respectful and peaceful and that those objectives match, right? Now, the politics is a whole different side, and we can get into that if you want.
5:03
But first of all, it's to make sure that it's a lawful, peaceful thing.
5:07
And then the second part is like, look, we don't want to put our people, even if what we're doing is a lawful, peaceful thing, in a position of danger.
5:14
So let's just say you have Antifa versus Proud Boys, and then for some reason someone wants us to do a protest in the middle of that, I would respectfully decline that, not because we're doing anything wrong, but that's just inherently going to become a very tense situation.
9:52
but especially in the political forum, you'd like to think these people are out there because they're so passionate about the cause that they profess to be.
38:25
even though you have a good idea, you cannot have success.
38:28
Now, what I will say in response to that, because I know where you're going with this, is that actually compared to a lot of traditional strategies, our strategy of protest and public action, phone banking, all of this is actually more democratic.
38:42
And I'll tell you why.
38:43
So in America, you basically have three ways if you want to get like a policy done.
38:49
Number one, you can work to change the law.
38:51
Well, If you're dealing with big tech, big pharma, big food, that's never going to happen.
38:58
Those industries own Congress.
41:33
What's your thought on it?
22:38
Get into that.
22:38
So this is basically like geopolitics, right? Like, if you look at the...
22:42
I- it's, it's just like a conflict between two countries.
22:45
A- and what you need is a red phone, like, you know, the, um, White House to the Kremlin in Moscow, right? Is you need a way to deescalate.
22:54
And number one is, like I said, you, both sides have to police bad actors.
23:00
So if there's a protester that's creating trouble, you wanna identify them initially.
23:04
So number one, what we do is, uh, like I said, we interview people.

20 MINS LATER

42:43
[laughs]
79:33
I mean, uh, I think, you know, this seems like it's a, a white water rafting ride when you actually start to get into evaluating these different things.
79:41
Well, there's two metrics on wh- or more, but a couple on which you evaluate it, right? So one is the cause itself, right? So, um, for example, like there's ca- hate groups, right? And hate is, I understand, a subjective term, but hate groups as defined by me and probably 80, 90% of my fellow Americans, I wanna take those on, right? Um, but the second part of it is, so there's certain causes that I wouldn't take on, but there are certain causes that might be good causes, but you're putting too much risk on my people, right? So let's just say you have, like, some sort of incident where a s- a, a client wants us to get a protest at the same time as the Proud Boys versus Antifa are going at each other.
80:24
Well, I wouldn't wanna be, ha- send my guys in the mix of that because that's gonna be a tense situation.
80:31
So even if the cause were really good, I, I would have to be judicious and kinda decline or, or insist on a very high level of security that might make it cost-prohibitive, right? Um, and the reason, so that's a practical.
80:46
So there's ideological to be sure, right, but there's also simple practicalities that where there's a reason I've been in this business [laughs] for 13 and a half years, and it's because we're pretty careful about this sort of thing.
80:59
So, um, so that, that's a lot of practical things.
81:02
So when you alluded to the ICE issue, right, there's one which is the cause of the ICE versus anti-ICE, but the second part is the mechanism, right? And these things have been very tense.
81:43
Yeah
DerekHOST
5:51
That makes total sense.
5:53
Yeah.
5:54
And, and a lot of times people fail because they don't do that, right? So look at the CRT issue.
5:59
So yes, correct.
6:00
You didn't see-500,000 people, conservatives in the street opposing critical race theory in schools.
6:08
They didn't have to do that.
6:10
There were...

18 MINS LATER

DerekHOST
24:02
Can you look at it and say, "Oh yeah, that is a bunch of paid protesters," versus, "Oh yeah, this is something that completely is grassroots"? Or is there even such thing as a completely grassroots movement anymore?
10:20
Yeah.
10:21
So, uh, we've transcended different eras of political, social, and cultural life in this country.
10:27
I've been at this since I was in college.
10:30
Um, and, uh, I've aged with this business, so to speak.
10:35
Um, and, uh, one of the things that we w- we specialize in is organizing peaceful, lawful protests and comprehensive advocacy campaigns.
10:46
And I'm here in part to talk about the business and dispel a lot of the rumors and fake news about what we do.
10:54
Um, but I'm also here to tell your listeners a little bit about how they can advocate for themselves, because one thing that I help my customers do is to advocate for their interests, right? And I guide them through the best advocacy strategies.

40 MINS LATER

50:50
Like what can people do in this day and age, you know, if they, you know, if there's a situation that they need to, you know, advocate for themselves or, um, you know, uh, you know, or organize, you know, something going on for themselves, you know?
23:28
What was the genesis of this group? But what made you think to yourself, this might work out?
23:33
Well, I've been doing this work for about 13 years.
23:37
I started the company in college, 2012.
23:41
And we started doing, my background is in Democratic Party campaign work.
23:47
Now I'm an independent.
23:48
We work with conservatives.
23:49
We work with liberals.
26:52
Can you make money both ways in the same thing?
15:24
So people that you are hiring to be a part of this rally or protest, If somebody is pro-choice, they're not going to go and be in the pro-life, right? No,
15:34
absolutely not.
15:35
And there's no way that they would even go to that because, like, okay, so let's just say you got $100, $200, $300 to $10, whatever the case may be, it really does depend.
15:45
I'm sure that's one of your questions is how much people get.
15:49
And...
15:50
That's not enough for someone to betray their conviction.
15:53
So if you're your example of like, OK, if this was a pro-life rally, what and you're a pro-choice activist, you're not going to just go to a pro-life rally just because you've got a couple hundred bucks like that.
20:49
And do you see it slowing down anytime soon or do you see it continuing to increase? I think it's going to increase.
60:43
if you forgot who he is and what I told him the last couple of times he came on the program, here's a refresher.
60:49
If you're competing against hippies with a trust fund, right, they can show up to as many protests as they want.
60:56
Yeah, we know.
60:57
No, very, very easy.
60:58
We're busy working, keeping the economy going and the country going.
61:02
sure and that's what many of my conservatives customers tell me and that it's challenging for them to get sufficient turnout to a lot of these events compensating people just like dan you're compensated for hosting your program these are your real views on this program but you're compensated i I am, but I don't pay my viewers
62:29
And so
62:30
I don't like your business.
22:04
Let me first and foremost ask you before you who you think is involved, Are you yourself involved? Has anyone contacted you to hire you to provide people for the LA riots?
22:16
Well, of course we've been contacted.
22:18
I mean, first of all, Dan, great to be back with you.
22:20
I just like hanging out with you.
22:22
That's why I keep coming.
22:23
I highly doubt that, but okay, Adam.
22:25
But the fact is that we are not involved, though, of course, as with any kind of things.
25:59
Well, if 500 people didn't wanna show up and you had to pay them, then that doesn't make the issue that big a deal now, does it?
35:34
So you, you don't like Elon Musk or Doge? (laughs)
35:37
Uh, I, I w- I won't say that.
35:39
I, I actually went and said that because I think it's important to have responsibility in how we spend it.
35:45
But I think that he, he...
35:47
There's a, we're a multi-trillion dollar government.
35:51
There's gonna be silly things that are spent, but there's a lot of what he's co- But I think overall, the cuts are gonna be more damaging than the overall cost savings.
36:02
Right? So, I think he's being penny wise, pound foolish with what he's doing.
39:48
Right, right.
28:51
What do you have to say to those folks that are upset that you and a company like yours actually exist in America?
28:57
Well, Dan, what I would say is that every movement, from the civil rights movement, gay rights, MAGA, Tea Party, has hundreds of millions, if not billions of dollars behind it in funding from very wealthy individuals, in many cases celebrities, billionaires, etc.
29:18
So if you're saying, okay, this is the United States of America, there's money involved in politics, well, I agree with you.
29:25
And if you want to say to take the Bernie Sanders position of let's get money out of politics, I don't necessarily completely object to the premise of it.
29:34
Now, wait, Adam, hold
32:39
Can I hire you to hire the staff to show up to hold my signs? Name two right now, please.
32:45
We have provided this for many folks.
32:47
And because of cancel culture, many of our conservative clients don't actually want to reveal.
38:44
That's not the type of stuff you organize and take money for, is it?
38:49
Absolutely not, Dan.
38:51
Even if I had no morals, it wouldn't be in my interest as a business person to take on those sorts of events due to the legal liability that they pose to my company.
39:02
The only kind of protest we do is legal law-abiding demonstrations.
39:07
But even when it comes to the effectiveness, Dan, what's much more effective is engaging respectfully with people and trying to convince them to join your point of view.
39:17
Most people do not respond well to threats when their streets are blocked off, when
43:09
They don't even know why they're there.
43:10
That guy, to the best of my knowledge, did not work for us.

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