And while he never found himself on any version of the show that we now know as The Bachelor, he was one of the guys competing to become The Player.

It was going to be like a fly on the wall documentary style piece, which was three guys that were given, you know, a Maserati each, a penthouse apartment, and then they were going to observe their experience out in Auckland on their pursuit of, you know, finding girls, really.

That is certainly not the show that arrived on Sky 1.

So I turned up to the first day and then there were 15 other guys there.

And I was like, what? I don't really understand what's going on.

Is this? What? Do you know? And they're like, oh, yeah, look, we've had a bit of a format change.

So now it's going to be called The Player.

They were like a glossy manifestation of the casual misogyny in the early 2000s.