What should an owner measure to determine whether marketing is actually failing or the internal conversion system is failing?

Yeah, that's a billion dollar question right there.

How do you measure the success and where do you look to? So there are key metrics on the lead generation side.

And there are a lot of companies that do that side really well.

There are some really big players.

that run the ads run the lead conversion side and where where we get into things is really where it crosses that barrier typically from the lead being generated to now what and so we we like to look at the how quickly leads are contacted so speed delete that's that's pretty common phrase we like to look at how many times that there is an attempt to contact the lead.

Old statistics used to say that it used to be seven times that you would have to reach out to somebody before there was a potential sale conversation.

I want our listeners to hear it.