A
Adam Smart
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Aug 15, 2026
The cloud gaming debate, Pokémon Go's revenue surge and Türkiye's $4bn industry | Week in Mobile Games podcast
7:16
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Adam SmartGUEST
and everything and it's it's like one of the the most amazing conferences to go to to actually see like fans reactions to things and that kind of stuff as well this year i think it's it's it's exceptionally interesting because you know you've got obviously in november you've got GTA 6 that's going to take over the world, absolutely dominate everything.

Adam SmartGUEST
There is going to be huge amount of companies vying for attention for those releases over Gamescom.

Adam SmartGUEST
There's also so many different narratives and themes that are going on in, you know, what people are talking about in the gaming industry at the moment.

Adam SmartGUEST
And I think that's going to have an influence over what is at Gamescom and the conversations that arise from Gamescom.
15 MINS LATER
AppsFlyer's Web Attribution: D2C Web Shop and AI's Future in UA
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10:09
10:19
J
9:45Josh ChandleyHOST
Do you agree, or is it web games? Is it cross-platform? Is it console too? What's the biggest unlock on day one?

Adam SmartGUEST
You know, it's not necessarily, "Hey, run a website now, or run a, run a web version of your game right now." Although I know a lot of companies that are sort of trialing it, they are giving it a shot to see what they can do.

Adam SmartGUEST
Now, web's always been an absolute nightmare for any form of retention, you know, in comparison to Facebook Canvas, web was always an absolute nightmare to try and keep people coming back to.

Adam SmartGUEST
But now with mobile, obviously it's much, much harder when you haven't got an app installed on your desktop to keep people coming back.
13 MINS LATER
