Do you want to share a little bit about how you've arrived at doing what you're doing now?

Yeah, so I originally started in the fitness space.

So I was a fitness facility owner.

And in 2015, we were doing really, really well.

I was helping a lot of people, getting great results.

I had a few members, potential investors wanting me to franchise.

And I liked the idea of helping more people.

So what's one of the biggest mistakes you see when somebody starts a podcast? Would you often see happen that that doesn't get them the results that they're ultimately looking for in terms of why they started in the first place?

know

so we think web website google blog even youtube and podcast audio podcast seo the only thing we're concerned with is the search bar of apple and spotify So that's the only thing we're worried about.

So we throw everything else out because it's different language.

People will go to YouTube or AI and they ask a question.

People don't type a question in Apple Podcasts.

They don't type in, how do I start a podcast? They type in the goal, podcast monetization, podcast launch, podcast growth, podcasting tips, things like that.

So people are searching different things.

What can happen if you rely on social media?

So here you go.

What is up, my friends? This is Adam Shibley, and I'm taking over the Ordinary Business Podcast today.

I am a full-time podcaster and the host of Podcasting Business School.

And today I'm going to talk about how I don't use any AI in my business, like zero.

Like I don't have ChatGPT downloaded.

I don't have Claude downloaded.

And I'm really excited to touch on this topic because not only do I not use AI, I also only work three days a week.

Hey, let's just chat and talk about

[laughs]

And so this is the talk about do we really wanna grow an audience or not? I- is your podcast more than a hobby? If it is a hobby, if it's a passion project, if it's like paint, I paint and I podcast, you can do whatever you want, so I'm not gonna infringe upon your hobbyist rights.

But if you're like, "I need to grow an audience.

I have business goals," we can't have business-level goals and hobby-level efforts a- and focus.

So we gotta level that up a little bit.

So the name of your show is the most important thing when it comes to what we refer to as organic discovery on podcast player apps or AKA podcast SEO.

And before all the SEO ex- experts chime in on, like, this isn't website SEO, this isn't blog SEO.

So talk about, uh, the advantage of, of asking people to sign up for a newsletter as opposed to sign up for my free fill in the blank.