And is there that cheers kind of mentality in stores? I think we found the answer was yes.

Yeah, people like that, right? People like, for the most part, they like interacting with other people.

When you go and order something online on Amazon, there's no face to that, right? Whenever you do online shopping, even if the store has an owner or whatever, you don't have that interaction.

Maybe the package gets dropped off at your door and maybe interact with the person dropping the package or not.

But a convenience store, you almost always have that opportunity to interact with somebody.

And it could be, again, back to what we said before, it could be a five second interaction and just paying for something real in and out very fast.

It could actually be a long extended conversation.

just the broad trends that we looked at and then i'd like us each to look at opportunities and threats that we found from this but since i mentioned winning campaigns that's your job that's what you've done for years and asking people the right questions learning what they say and learning how to adjust your messaging and your strategy so what What are things that retailers need to think about, whether these results or in general, when they want to have a winning campaign for the customer?