And what do you think the biggest factor is between an SMA doing 5k a month and doing 15k a month? What's the differentiator?

Differentiator.

Here's the thing.

When it comes to ad spend, some people try to blame it on money.

Oh, I don't have enough capital.

That's not true.

As I said, I'm still spending the same amount of money I was spending in the first month.

Is that a problem that you faced? If so, how have you overcome it?