but it's just me or three employees," like, where does someone start, and, like, what are either, like, the skills or the people that they need to actually build this plumbing and infrastructure like you're talking about?

Yeah, that's, that's a great question.

I would say that, again, it'll probably depend on, like, the media you wanna commit to.

Uh, on our end, like, we have video editors because I really wanted to lean into video heavily.

We had, um, like Grayson would be more of our showrunner for a series, produce that, uh, th- make sure that we have the episodes recorded, distributed effectively.

And then ideally, so in my case, I would be thinking three months out, six months out, what are the next things we wanna create? Because you need to be looking ahead, otherwise you'll be a bit on the hamster wheel if you wanna produce a lot of different, like, unique properties.

But I would say for, for a team structure, if you just wanna, like, eat the elephant and just produce one thing first, go through, you need to have, like, a strong, I think, what's the, what's the concept for whatever we wanna create, whether it's a series, whether it's a newsletter.

... complementary." And I don't think, again, we're not pitching here today like, "Don't do educational content." We're saying, "Hey, as part of your content mix, you might wanna consider some more entertaining media." If someone feels that way, they feel like they could maybe start on their own or with a contractor, but it's like their leader that maybe has not bought in, or they are getting that pushback of like, "What's the real ROI here?" How would you encourage them to kind of champion to even be able to like do a low-risk test of this?