So I, I'm just curious in, in how, how you see this helping the client experience, because the client experience and the pet experience are so important to me and to our staff and doctors, and, and how do you see this aiding in, in that, in that journey?

Yeah.

I think this is where I kind of look at, at like kind of levels, um, and, and, and sort of the foundation at the end of this is, is, like, trust, right? Um, a good thought exercise is even if somebody has all the answers in the world that are right, why do they still come to you? And they can come to you for a variety of reasons other than just, you know- The aunt trusts you, they want that second opinion, they feel connected, their pets feel comfortable.

You can do things that they can't do.

And so I think practices that have really deep trusted relationships with clients, as clients have access to more capable tools, as they can do more research ahead, as they are running their medical records and, and, and things through ChatGPT, it doesn't have to threaten that relationship.

It can actually strengthen it.

And so a couple things that we're definitely seeing.

... are, are possible?