Yeah

...between the different ad opportunities.

Um, I don't think anything has fundamentally changed in terms of the different formats and the way they, uh, appeal to, um, uh, and, and differentiate themselves between the audiences themselves or, uh, the screen size that they're on, the qual- all of that's still the same.

Having access to that information to be able to make sensible decisions is the most important part of that, and that goes to the podcast and v- uh, video podcast debate.

Uh, again, being able to know, um, uh, from our perspective, the growth of, uh, podcast versus, uh, video requires us to have that information.

Although from an adv- advertiser perspective, it's fairly straightforward-

[laughs]

So we did a lot of diligence, um, around our modeling and forecasting.