Right.

And a few years ago, there was a big conversation about like, "Oh, this might peter out.

AI might peter out." I'd say the broad consensus, which doesn't mean it's right [laughs], is that there is absolutely no evidence of it petering out, that if anything, it's speeding up.

And it's hard to know exactly, like, what it is or what speeding up means.

[laughs] But basically, you know, one test is how many... how long can AI, like, think and do stuff on its own? And it was, you know, fractions of a second, then seconds, then minutes.

It's now many hours.

Um, and, and that length is doubling every four months or so now.

I mean, are you seeing a pattern of requests and questions they have of you? What are they trying to find out?

There's no worry on that front.

Yeah.

But that he is in such a deep in his bones foundational level, a zero-sum game.

Like it, it's, it's kind of like a medieval [chuckles] view of how economies work.

That if you have a dollar, it's 'cause I don't have a dollar, and if I get a dollar, it's 'cause I took it from you.

And he doesn't seem to understand economic growth, et cetera.

Where I place Trump [chuckles] economically is like at the fall of the Soviet Union, there really were two broad ways of creating state wealth and individual wealth within a state.

Yeah, okay

What are some of the major differences in media consumption and consumer expectations and how those have changed over the last few years? What are you seeing around Gen Z fans and what they expect compared to older sports fans?

Sure.

I, I ...

Gen Z wants content delivered to them in rhythm where they're spending the most time, and not necessarily always needing to seek it out.

So we have taken this, uh, cross-platform distribution strategy with our league partners where, you know, we won't just post highlights during the game and say, "Okay, that's enough for Gen Z to understand what's going on in the game." We take the full live game product and translate it into snackable, entertaining, um, formats across the different platforms and deliver to them in rhythm, making it frictionless for their daily nonstop scrolling.

Um, so we'll, you know, in pregame we'll sh- serve them a interactive Instagram story where they can vote on who's gonna hit the most home runs on tonight's match-up, and then during the game we'll have a different approach of instead of just highlights, we'll look for the best fans in the stands.

Everything that we do is super intentional.

So I think that's a really awesome way for a brand to participate, not just in the game itself but in the conversation around the game.