Why have so many loyalty programs failed, man? And who's doing it right? Yeah, I think it's

tough.

The loyalty program ecosystem, like you had this sort of post-pandemic, you had this wave of adoption, right? Because by necessity, it was like, I'm never going to see these guests because literally, especially in major cities, people are working from home.

And so I need to build a digital ecosystem to attract them.

In terms of what I felt, there's a lot of different layers to that.

One is third-party delivery had already invested hundreds of millions of dollars in building their own digital ecosystems.

for years prior to restaurants decidedly were like, we're going all in and we need our own loads and our own digital ecosystem.

Where are they finding success right now?