Yep

... yeah, so there are four types of offers.

I talk, talk about these in my book, and the reason I talk about them is because most small businesses do not take advantage of all four types of offers.

And if you're not taking, uh, if you're not making all four offer types, then you're losing money on the table.

Pretty much every business.

So what are those four types? Uh, so I like to explain it with an example because that's, like, the easiest way to explain.

So say if you run a coffee shop-If someone comes in the door and they say, "Oh, I would like to buy a small cappuccino," and then you're like, "Here you go.

... what you mean by goodwill in the land business.