Why is that such an important part of your career or how did that start to being so important to you?

Um, unfortunately it started from a negative place.

I actually lost trust in a lot of charities and I always felt like my money wasn't going to where I thought it would go to.

And I decided, what can I do? Where can I give my money or my time in a place where I really feel like I can actually, it has an impact.

So I decided to narrow down to two places.

One is the local children's hospital here in Orange County, because I can see exactly where the money's going.

You can actually direct to which department the money goes.

but what do you think the next generation of healthcare marketers really need or what skills or quality do you believe that are going to kind of matter most in the next 10 years?