execute it.

Throughout the last 10 years, I have done, as you said, many different things.

But the main reason behind it is because the business I originally built, the Brownstone, is fabulous.

However, the wedding industry and that business model sucks.

really stinks if I'm being just completely transparent because I never have reoccurring revenue.

I never have repeat clients.

I only have 52 weekends that I can book.

I mean, as a small business owner, especially in the hospitality industry, you work your butt off, you know? So what did that look like in those early days and what, what light bulb went off in your head to be like, I can't do this anymore or what needs to happen?