But how do you, what is your thought process around sleep? How have you created a good routine around it? And what have you seen change in people's lives?

I beat my body up for a very long time before I actually started to really accept how important sleep was because I was part of that hustle culture that you're talking about.

And the military.

Well, and the military as well, yeah.

The military is a big one because... depending on what your duty is, you can be just dragged out endlessly.

Field ops, these are typically the grunt guys, the guys who are out in the field doing big stuff.

But if you think about the human body and what's happening over the course of the day, You're constantly handling stress.

I've heard it's hell, to be honest, but it changes everything.