Yep.

From like a hobby that my wife was telling me kinda like, "Stop focusing on that.

You should be focusing on our other company," that we still have, our kinda parent company.

Um, and then just, yeah, just slowly kinda kept going and building community and building friendships and slowly growing and we go, "Oh, let's do a retail store and learn about online and social media and networking and yeah." It's now, yeah, it's 14 or 13 years later and kinda got quite a good household name in New Zealand, I feel.

Um, and just, and mostly just in New Zealand.

We don't really distribute too much over the um-

Yeah.

Like, I wanna be able to, you know, decide to go fishing and afford to be able to go fishing for four or five days.