How did you build that engine early

on? That's...

Almost all my business comes from referrals.

And that is, again, where it comes back to that I like the relationships with these people.

So making sure that, again, making sure that I'm still... engaged with them, even in their off years when they're not buying houses.

And by engaged, I mean like, I actually bring them, I bring every buyer on their house anniversary date, I bring them a giant pizza-sized chocolate chip cookie that says, happy seventh house anniversary, happy eighth house anniversary.

And I bring it to them every year to the point I was dropped off on their door And because everybody wants a cookie.

What's been the biggest shift you have seen so