Why don't you tell us a bit more about the actual data partnerships that you have with the likes of Experian and Nielsen in terms of enriching the access to data that your agency customers have?

Sure, yeah.

So our platform is quite flexible about onboarding different audience signals, different data sets from all different sources.

We normalize that.

We actually have a lot of really interesting tech in the background, but we make it easy for the users to actually use it.

But what these large data companies are finding is that Having a distribution channel to put data easily in the hands of media buyers is something that is quite valuable because you can have the best audience signals in the world.

But if it's not easily accessible and available for media buyers, the opportunity is gone.

But yeah, why don't you give our listeners a summary of where you are in terms of traction and some of the really exciting things that you have coming up this year? Yeah.