Yeah.

That process, it, uh, um, yeah, it definitely took about a year to do it because, uh, one of the things that you have to have in order to get, um, for it to be verified, uh, there is a lower level where you, um, don't get the check mark from Google, but you still get some benefits.

But to get the full blue check mark like Best Buy has, like Apple has, like, uh, uh, like basically all the, the big companies, um, if you're looking just through your inbox, um, you need to have a trademark for that logo itself.

Um, so, uh, just with this conversation I started having with ChatGPT, um, and going through getting our SPF, our DTIM, our DMARC going, um, one of the first things that I knew was gonna be the, the part that took the longest was getting the trademark.

So working with, uh, ChatGPT, um, I was able to build off a existing trademark that we already had filed back in, uh, 2019 when, uh, when we first, uh, got our LLC filed with the state.

I, uh, decided right then and there to, um, to trademark The Forked Spoon.

Worked through LegalZoom on that one, and, you know, uh, months later, trademark came in.

but can you talk about that a little bit, like some of the, um, intentional decisions you've made about investing? 'Cause I think that's a really important piece as well for people to think about.