And so you want to start with something that's consumable or achievable, but at the same time, I don't want to do that at the expense of not, you know, thinking holistically.

Yeah.

I think, you know, when you look at the disposition of our calls, for example.

Right.

you realize that there are big chunks of calls that are for very rote things.

So in our world, there are about 5% of calls are for people just calling to confirm their appointment.

And so that makes you think, if you get back to the problem definition, it's like, well, why did they feel the need to call in the first place? Could we utilize our marketing automation tool to send them a reminder? Does it need to be a text reminder instead of an email reminder? Are we exhausting all of those opportunities? But then if they do call, we're working on simple use cases that will allow them to confirm the details of their appointment or even just confirm that they in fact have an appointment.

Headspace for you and or your team leading into the latter half of this year, early next year instead?