Where do you think that AI is genuinely improving our users' experience?

Well, I think, yeah, where we've rolled it out.

So, I mean, the obvious ones are the accelerated logging, like logging is the biggest chore you have to do in our app and you have to do it right.

And being able to use the voice logging and the photo logging features is a huge speed up in just Even when it's not faster, it feels easier.

The cognitive burden of correcting a list versus going one by one and searching for something, I find personally, it just feels like a much easier job to do and makes it a little more fun as well.

And then with the introduction of our AI coach, I think that's...

Again, something we've had in the labs for years and have only brought out recently because the models have gotten to the point where I think they're actually able to give valuable insights.

When did you decide you're like, yeah, we should bring AI into a chronometer?

Sounds about right.

If if I look if I if I've shot a lot of animals, I have a lot of experience.

I raised six kids.

All of them have hunted in some form or fashion.

Some of them have got hooked on a lot more than others.

But I watched my experience hunting and watched their experience very closely as they kind of embark on a learning journey and this experience journey.

I would argue that my children were much more successful becoming ethical hunters because of their, their ability, their access to tools that allowed them to shoot four or five, 600 yards.

Yeah, if you understand.