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Aaron Cerrone

Aaron Cerrone

Project Manager at TEKsystems; 28-year U.S. Air Force veteran and former Chief of Operations at U.S. Air Force Reserve; health coach and business instructor in Omaha, Nebraska

Jun 30, 2026

Kill Chain: A Platform Cybersecurity Podcast

Kill Chain: A Platform Cybersecurity Podcast

Aaron Cerrone: Build It Backwards — Define Success Before You Build the Business

Jun 30 · 1h 9m

speaker_1HOST
23:18
The money shows up if you have sales, you have a customer.
Aaron Cerrone
Aaron CerroneGUEST
23:21
Right.
Aaron Cerrone
Aaron CerroneGUEST
23:21
But at some point, it's like you still got to figure out how to do this.
Aaron Cerrone
Aaron CerroneGUEST
23:25
And I try to tell people like that's not I would tell the kids, listen, that go ahead, pitch your thing, get a VC.
Aaron Cerrone
Aaron CerroneGUEST
23:30
That's not the win, guys.
Aaron Cerrone
Aaron CerroneGUEST
23:32
You haven't done anything yet.
Aaron Cerrone
Aaron CerroneGUEST
23:33
Right.

34 MINS LATER

speaker_1HOST
57:56
Mm-hmm.

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