What's the product or service in this area? So both the motives and sort of how are you trying to address the s- the solution?

Actually, I'm gonna maybe rephrase your first question, not in terms of why are farmers doing it, like, why aren't farmers, more farmers doing it? I think when people...

You hear about regenerative ag, people are like, "Oh, this sounds great." If you're not in, in agriculture, you're like, "Oh, why isn't everybody doing no-tilling cover crops? That sounds like a nice thing." Regenerative ag has been around for a long time.

You can trace some of its roots to, like, indigenous cultures and thousands of years in some places.

And even in more recent times, in the last 20 years, there's been folks been doing this for a long time, but it's still not the majority.

The...

There's a few reasons why.

Gonna go there later.