right yeah what about marketing what do you wish you'd known about marketing

see i was very fortunate because i came from sony records and universal records so i worked in music marketing since 2001 2002 so that transferable skill set was very helpful in a lot of ways because there's a lot of things that you do to promote records you can then utilize to promote books but there are still going to be a lot of things that are different and so One of the things that I learned about marketing, which was interesting, what you were saying, Jamie, about NetGalley and influences on the podcast the other week was romance especially.

And maybe this was my naivety.

They want a happy for now or a happily ever after.

And my book one ends on a cliffhanger.

There is no happy for now.

they get the happy ever after in book three but i was like oh and you need to be very explicit on that galley you need to be very explicit with your art readers you need to be very transparent that you will get the payoff you will get your happily ever after but this series does end on a cliffhanger the first book and the second book and so some of the things that i wish i'd known were like when i'm marketing how am i communicating that to the genre expectations I'm making sure that they know so that I'm honoring their truth because actually, yes, this may be my story, but I still need to make it fit within the expectations of what they're looking for.

What are you glad you know now?