Progressive Podcast Sponsorships and Safety
Shared from Radar · Oct 28, 2026
Looked up company “Progressive insurance” and 27 more · Searched Particle 28 times
Progressive advertises on a huge number of podcasts: 136,176 detected ads across 5,494 shows and 70,827 episodes. Of those ads, 61,955 were read by the hosts and 74,221 were pre-recorded. The table covers its 25 biggest shows by ad count.
Most of these shows are brand-safe. 15 of the 25 are rated SAFE, 4 LIMITED, 6 SENSITIVE and none UNSAFE. By ad volume, about 51% of Progressive's ads on these 25 shows ran on SAFE shows, about 24% on LIMITED and about 25% on SENSITIVE. Most of the SAFE inventory is local sports talk and morning radio.
| # | Show | Progressive ads (episodes) | Last ad | Brand safety | Notes |
|---|---|---|---|---|---|
| 1 | kPod – The Kidd Kraddick Morning Show | 4,306 (1,530) | Oct 27 | 🟢 SAFE | Morning radio |
| 2 | Todd N Tyler Radio Empire | 4,038 (1,165) | Oct 26 | 🟠 SENSITIVE | Talk radio |
| 3 | The Hartmann Report | 2,932 (1,145) | Oct 25 | 🟡 LIMITED | Politics; rated LEFT |
| 4 | The Morning After STL | 2,844 (931) | Oct 26 | 🟠 SENSITIVE | St. Louis sports |
| 5 | Toucher & Hardy | 2,779 (814) | Oct 28 | 🟡 LIMITED | Boston sports radio |
| 6 | LadyGang | 2,400 (697) | Oct 27 | 🟡 LIMITED | Women's lifestyle and comedy |
| 7 | Mackey & Judd | 1,880 (568) | Oct 26 | 🟢 SAFE | Minnesota sports |
| 8 | UnSportsmanLike | 1,672 (1,490) | Oct 28 | 🟢 SAFE | National sports |
| 9 | Satellite Sisters | 1,480 (372) | Jun 2 | 🟢 SAFE | Women's lifestyle; no ads since June |
| 10 | The Steve Austin Show | 1,475 (408) | Oct 22 | 🟡 LIMITED | Wrestling and personality show |
| 11 | Early Break (93.7 The Ticket) | 1,358 (1,237) | Sep 30 | 🟢 SAFE | Nebraska sports |
| 12 | Felger & Massarotti | 1,279 (418) | Oct 26 | 🟢 SAFE | Boston sports radio |
| 13 | Purple Daily | 1,219 (424) | Oct 26 | 🟢 SAFE | Vikings |
| 14 | Zolak & Bertrand | 1,115 (332) | Oct 28 | 🟢 SAFE | Boston sports radio |
| 15 | The James Altucher Show | 1,076 (306) | Oct 21 | 🟢 SAFE | Interviews |
| 16 | Judging Freedom | 955 (323) | Oct 26 | 🟠 SENSITIVE | Politics and law; rated LEANS_LEFT |
| 17 | BK & Ferrario | 945 (304) | Oct 26 | 🟢 SAFE | St. Louis sports |
| 18 | Unfiltered with Ricky Bo & Bill Colarulo | 930 (260) | Oct 26 | 🟢 SAFE | Philadelphia sports |
| 19 | The CMO Podcast | 911 (218) | Oct 21 | 🟢 SAFE | Marketing |
| 20 | The Speakeasy | 728 (261) | Oct 20 | 🟠 SENSITIVE | Cocktails and spirits |
| 21 | POST Wrestling | 718 (175) | Oct 27 | 🟢 SAFE | Pro wrestling news |
| 22 | On Texas Football | 651 (384) | Oct 1 | 🟢 SAFE | Longhorns |
| 23 | The GetUp Crew | 646 (220) | Oct 26 | 🟢 SAFE | Boston morning radio |
| 24 | Small Town Murder | 605 (325) | Oct 22 | 🟠 SENSITIVE | True crime and comedy |
| 25 | IHIP News | 596 (222) | Aug 26 | 🟠 SENSITIVE | Politics; rated LEFT; no ads since August |
What stands out:
- The biggest risk is high on the list. Todd N Tyler is Progressive's #2 show by ads and is rated SENSITIVE. The Morning After STL, at #4, is also SENSITIVE.
- Political shows: Progressive buys on The Hartmann Report and IHIP News, both rated LEFT, and on Judging Freedom, rated LEANS_LEFT. That matters if Progressive wants to stay politically neutral.
- The SENSITIVE ratings likely come from subject matter. The Speakeasy covers alcohol and Small Town Murder covers violent crime.
- Some of these buys look paused or finished. The last ads on Satellite Sisters (June), IHIP News (August), Early Break (Sep 30) and On Texas Football (Oct 1) are weeks to months old.
The ratings are the overall brand-safety rating for each show (SAFE, LIMITED, SENSITIVE or UNSAFE), not a rating of the episodes where Progressive's ads ran. Ad counts cover transcribed episodes only.