Non-Invasive Pain Treatment: No Pills, Needles or Implants | Christopher Morano, Neuralace Medical

Non-invasive pain treatment is changing how clinics help people with chronic nerve pain. Host Terry Coutsolioutsos talks with Christopher Morano, VP of Sales at Neuralace Medical, about Axon Therapy, a magnetic peripheral nerve stimulation treatment given without pills, needles or implants. Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terry Christopher has spent more than 25 years in pain management. He explains why he puts the patient first, not the product, and how a medical device rep can help physicians choose the right care. He describes how a 13-minute Axon Therapy session works, what the early research shows, and the experiences patients have shared with him. He also covers care for veterans through VA community care, reimbursement hurdles and the cash-pay market. Terry and Christopher talk about letting clinics try the therapy before they buy the equipment, and why sales leaders should lean on each other. Christopher closes with his advice to his 22-year-old self. The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down. Topics Covered \- What non-invasive pain treatment looks like in a clinic \- Why a patient-first mindset beats a product-first pitch \- How a medical device rep can help physicians choose care \- How magnetic peripheral nerve stimulation works, in Christopher's words \- Treating veterans without pills, needles or implants \- Reimbursement hurdles and the cash-pay market \- Letting clinics try a therapy before buying the equipment \- Why sales leaders should lean on each other \- Advice to a 22-year-old self Chapters 0:00 Opening highlights 1:25 Non-invasive pain treatment: meet Christopher Morano and Neuralace Medical 2:11 Christopher's background in pain management 5:18 The representative's role and treatment choices 9:24 Putting the patient first 12:59 Axon Therapy and non-invasive neuromodulation 15:08 Electrical and magnetic fields 17:29 The treatment experience Christopher describes 20:21 Stated indications and reimbursement 21:24 Veterans' care and access 22:54 Clinic footprint and growth 25:31 Giving clinics a path to try the therapy 29:51 Terry on healthcare market friction 32:02 Cash-pay options and communicating value 34:35 Collaboration and the next stage of growth 38:11 International interest and Mexico City 39:31 Advice to a 22-year-old self Important Links and Resources Neuralace Medical: https://neuralacemedical.com/ Christopher Morano: https://www.linkedin.com/in/christopher-morano-2497b727/ Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/ RevRx AI: https://revrxai.com/ What would make a non-invasive pain treatment easier for your clinic to try? If this chat helped, like the video, share it, and subscribe to RevRx AI for more Zero Friction. #ChronicPain #Neuromodulation #MedTechSales #ZeroFrictionPodcast