Affordable Therapy with Erika Pozzuoli of Pure Mentality

Now you're showing up on social media a lot.

What is your goal with that other than to obviously promote the fact that you are now offering you offer services for every price point?

So our social media started, we just thought we needed it to get out there, like as an advertising tool.

And so we had hired somebody and I had said, I need to talk about something.

I need to educate.

I need to tell people what this is about.

And I hated it.

I was miserable.

I couldn't do it.

I hated talking about myself.

I hated talking about the services and it wasn't really getting anywhere.

And I was like, okay, we're not gonna do this.

And then one day, one of our practitioners and I were like, we're just gonna, we had this, we saw like a trending video and I was like, we're gonna make this.

Um, and it became therapy for us on our breaks.

And now our social media is about humanizing the therapeutic experience and expressing how human we are as therapists and that you know, it's not for everybody.

There's a debate on social media about social workers or counselors or therapists being on social media and how people feel about it.

And I always say there's going to be a crowd for us and there's going to be a crowd for people that don't like that.

And we respect both of them, but we are bringing in the clients for us that match us and that understands that we are also human and that we've been through things and that's a great comfort for a lot of people and that we mess up and that we have bad days and that we are emotional and that we you know people want to know that and have been so, so gracious about our journey and seeing that we are tired and we are, you know, we don't take care of ourselves the way we tell other people to take care of themselves.

And it's turned into a comedic lens and a very real lens.

uh, look at what our life is like as therapists full-time, um, and what our team is like and what community social work means to us or community therapy.

Uh, and so now it's turned to that and it's really a therapeutic experience for us and we have a lot of fun with it and whether people watch it or not, we sort of just do it now because it makes us happy.

Uh, but it's definitely growing and people are like, I saw you and I want to just because they, finding a therapist can be very intimidating and very scary.

It's like a bad dating website to just like look it up and you have all of us like, you know, on a couch and it's terrifying.

You just have to guess based on some words.

And so I said, you know, if we put ourselves out there, if people think, yeah, that's the person I want to spend an hour a week with, then I said, let's get them in the door and then we can therapize them.