YouTube Videos - Quality vs Quantity

so the first question i kind of posed earlier that we're going to be talking about today is like which is more important right are we going to be looking at quality or quantity for a channel and i think this answer can you know just really depend on your situation i think based off of what we talk about here on the podcast when it comes to creating evergreen content there is a lot more that leans towards quantity over quality and there are some aspects that we do want to cover too because i don't want to like just say that it's all quantity and no quality But I think about how if you ever go onto the YouTube platform, I gotta clear my throat there.

Through the YouTube platform, there is a lot of people that show up on the homepages of YouTube that are really sensational, like big things happening in real time and high quality all the time.

And then I think about the value add that people have in those videos.

And a lot of times it's the entertainment that they give more so than the quality of it because some of those channels, when they first got started, their quality was not where it is today.

And I always tell that to people too, whether you watch my content or you've watched other people's content, go look at their original videos and their quality has improved over time.

So I think it's something where if you hone in too much on quality at the early stages, you forego, I think some of the more important aspects of building up that YouTube channel.

And so I would actually encourage most people to let go of the quality aspect of it and kind of focus more on the quantity aspect, because I think in doing so, you get to learn a lot in the process.

We talk about the Kaizen method here all the time, and that Kaizen method is improving one person at a time.

So that way you can, you know, improve audio, visuals, you know, post-production, you know, script writing or even planning as well, too.

And so for for me, I think especially when it comes to passive income and you want to build out a YouTube channel where maybe you don't have to be front and center every single time and have to make sensational videos.

Quality is not that important as much as it is about quantity.

But there is a little asterisk there, too, because with quantity, we want to make sure that there is value add when it comes to the content.

And I always talk to everybody here about how it's the right video to the right viewer, which means that we're being intentional with where we're trying to reach our videos to an audience.

And so if you try to make content just for the sake of making content, but there's no value add for the person watching, that's going to hurt the retention for the video and it's going to hurt your branding for the long term.

So for us, I definitely lean on the quantity side.

So if you're getting started on YouTube or if you've been on YouTube for a little bit and you're more focused on the quality over the quantity slash value, I would look at pivoting that.

I would look at saying, okay, can I make more videos with less time and less quality, but still keep good value in there? And I would focus on that because what happens is that you start producing more content and more content gives you more data and more data makes things more clear on what works and what doesn't work.

And I think that is far more valuable than trying to make one really, really good video if it means you can make five really okay videos that, again, have high value.

And so look at it from that perspective.

If you're somebody who's trying to add a lot of text on screen or transitions on the video as well, and that's taking up a lot of your time, what does it look like to not do those things and just give the value and go make another video? I've actually done an analysis on a lot of my videos where I used to have text on screen.

I used to put in a lot of effort and quality over time as I was getting better and better.

And then I started asking myself the question of like, well, does that actually matter? Like, does that bring in additional viewership or does that keep people on the videos longer? And then when I.

grouped up analytics videos for ones that I put in a lot of extra effort in and ones that I just put in a good amount of effort, but still kept the video at a high value.

Those videos comparatively didn't change that much as far as viewership, as far as people's retention.

Obviously, it's not an apples to apples exactly comparison because each video is different.