Aug 7, 2026 · 11 min · 10 segments
AI is no longer optional for law firm owners. The firms that learn how to use it now may gain a significant advantage over those that continue relying on expensive, labor-heavy processes. But where…
I was just at our conference where there was about 100 people in attendance, a little bit more here.
They were folks who were like, "I need more fundamentals about this." 25 were in what we call the advanced phase.
They are already building agents that are doing things in their firms and either augmenting, replacing, or providing more capacity to the humans that are running their firm.
In the intermediate group was the rest, right? So that's about 60 people were in the intermediate group.
They just needed a little bit more confidence in how these tools are starting to work, and they wanted to see some real-life examples.
One law firm owner is simply using it to manage all of their inbound leads so that they don't go to an answering service anymore, but they're answered by a live AI agent who is setting appointments for them.
Is it more consistent than their humans setting appointments? Without question.
This is an AI agent that is trained to use a script and structure to schedule an appointment, to actually listen to the conversation that's happening, compare back to them about their pain that they're going through, and convince them to schedule an appointment, and then they're using a human to touch base with that person to make sure that they put the glue in it and make sure that person knows that while they might have been talking to a bot, they have the opportunity to talk to a human 'cause this firm is run by humans.
I was just at our conference where there was about 100 people in attendance, a little bit more here.
They were folks who were like, "I need more fundamentals about this." 25 were in what we call the advanced phase.
They are already building agents that are doing things in their firms and either augmenting, replacing, or providing more capacity to the humans that are running their firm.
In the intermediate group was the rest, right? So that's about 60 people were in the intermediate group.
They just needed a little bit more confidence in how these tools are starting to work, and they wanted to see some real-life examples.
One law firm owner is simply using it to manage all of their inbound leads so that they don't go to an answering service anymore, but they're answered by a live AI agent who is setting appointments for them.
Is it more consistent than their humans setting appointments? Without question.
This is an AI agent that is trained to use a script and structure to schedule an appointment, to actually listen to the conversation that's happening, compare back to them about their pain that they're going through, and convince them to schedule an appointment, and then they're using a human to touch base with that person to make sure that they put the glue in it and make sure that person knows that while they might have been talking to a bot, they have the opportunity to talk to a human 'cause this firm is run by humans.
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