Sep 21, 2026 · 41 min · 12 segments
In this episode of Your Happy Place, we sit down with Eugene Naughton, president of Dollywood Parks and Resorts, to explore the exciting developments at Dollywood in 2026, including the highly…
Eugene NaughtonGuest
Rebecca GeorgeHost
We recently visited, I won't say by name where it was, but another amusement park, my husband and I.

And, you know, we left at the end of the night and we both kind of said like, man, I miss our home park.

And if you've not been to the park for our friends listening who've never been, what I always say to people is whatever you love about an amusement park, you're going to find it at Dollywood.

or whatever is seasonal in the moment, or you want to shop, or you want to see some awesome shows, or you're a thrill seeker, or you're with your family and you want to ride rides together, you will find all of that at Dollywood.

And I think one of the hardest jobs we have as a marketing team is to tell the story in a way where people really have a full understanding of the breadth of what we are.

We recently visited, I won't say by name where it was, but another amusement park, my husband and I.

And, you know, we left at the end of the night and we both kind of said like, man, I miss our home park.

And if you've not been to the park for our friends listening who've never been, what I always say to people is whatever you love about an amusement park, you're going to find it at Dollywood.

or whatever is seasonal in the moment, or you want to shop, or you want to see some awesome shows, or you're a thrill seeker, or you're with your family and you want to ride rides together, you will find all of that at Dollywood.

And I think one of the hardest jobs we have as a marketing team is to tell the story in a way where people really have a full understanding of the breadth of what we are.
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