Sep 14, 2026 · 35 min · 9 segments
What happens when one of the biggest names in technology enters the dental world? In this episode of Your Dental Besties, Claire and Ben get into the launch of the Dyson toothbrush- from AI, cameras…
Talking about evidence and the need to update yourself, obviously when we're giving oral hygiene instruction, we have to give evidence-based advice, don't we, on what we're going to recommend for our patients.
Yeah.
Have you seen that Dyson have brought out a new toothpaste with absolutely no clinical trials whatsoever? Did you like my segue then? Because your face looked very...
Yeah, I was like...
Do you know what I did? And I think what they've highlighted for me is like, it's a snapshot in time and I think it's quite a dangerous snapshot in time.
I think it was Nancy who posted something about would you trust an influencer over a dental professional when getting oral hygiene advice? And I think What companies like Oral-B and Sonicare have done historically is they've got the clinical evidence, but they involve dental professionals because it's a dental product and needs to be like evidence-backed, robust.
I think what's interesting is Dyson have gone a way that we're actually experiencing now.
They haven't approached dental hygienists, dental therapists, anything like that.
It's almost an expectation.
Well, it's your kind of arena.
You'll just do your own research.
What we're going to do is push it through social media marketing.
So the only real reviews I've got are like what I would call like patient reviews, but they're from influencers.
Who were paid to say they love it.
Who are paid to say that they love it.
Yeah.
And I think it's, It's dangerous because, like you said, there are no clinical trials, none that I know.
They have used some research to kind of substantiate some of the claims, but we don't know anything about it.
And we're the ones that are seeing patients day in, day out.
I think they should have approached it differently.
I think they should have maybe had panels or something with hygienists and therapists and dentists.
But they haven't, and I feel like...
When I look for information, most of the information is from people who've got X number of followers.
And again, I'm like, I don't really trust that.
I want someone who's got their hands wet, who has seen patients every day, who are like, actually, I've seen a patient and I've noticed a massive improvement in their oral hygiene or their engagement.
Talking about evidence and the need to update yourself, obviously when we're giving oral hygiene instruction, we have to give evidence-based advice, don't we, on what we're going to recommend for our patients.
Yeah.
Have you seen that Dyson have brought out a new toothpaste with absolutely no clinical trials whatsoever? Did you like my segue then? Because your face looked very...
Yeah, I was like...
Do you know what I did? And I think what they've highlighted for me is like, it's a snapshot in time and I think it's quite a dangerous snapshot in time.
I think it was Nancy who posted something about would you trust an influencer over a dental professional when getting oral hygiene advice? And I think What companies like Oral-B and Sonicare have done historically is they've got the clinical evidence, but they involve dental professionals because it's a dental product and needs to be like evidence-backed, robust.
I think what's interesting is Dyson have gone a way that we're actually experiencing now.
They haven't approached dental hygienists, dental therapists, anything like that.
It's almost an expectation.
Well, it's your kind of arena.
You'll just do your own research.
What we're going to do is push it through social media marketing.
So the only real reviews I've got are like what I would call like patient reviews, but they're from influencers.
Who were paid to say they love it.
Who are paid to say that they love it.
Yeah.
And I think it's, It's dangerous because, like you said, there are no clinical trials, none that I know.
They have used some research to kind of substantiate some of the claims, but we don't know anything about it.
And we're the ones that are seeing patients day in, day out.
I think they should have approached it differently.
I think they should have maybe had panels or something with hygienists and therapists and dentists.
But they haven't, and I feel like...
When I look for information, most of the information is from people who've got X number of followers.
And again, I'm like, I don't really trust that.
I want someone who's got their hands wet, who has seen patients every day, who are like, actually, I've seen a patient and I've noticed a massive improvement in their oral hygiene or their engagement.
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