Jul 14, 2026 · 52 min · 13 segments
Hannah Martin is the founder of Rich Riteree, a website that helps women over the age of 45 prepare emotionally, physically and financially for retirement. Hannah has spent the last 13 years helping…
Chantal BakerHost
So Hannah, let's talk about yourself, how you got into this thought of The Rich Retiree, but also the Talented Ladies Club.
And then when I had my daughter, um, I decided to, uh, just to freelance, uh, from home.
And I got to know lots of women around that time who'd had amazing careers but then struggled to continue them when they had children.
And, and I th- and at that time, there was nothing that really spoke to ambitious mothers.
You sort of like, you could be like an earth mother and stay at home, um, but there w- what if you wanted to carry on working or had to financially carry on working? So I created a website to talk to those women, um, and grew that over...
Um, but more recently, I did some work with PensionBee, um, and I came to realize how far behind women were when it came to retirement planning financially.
And, and again, it was that same cohort of women really, the same women who were going back to work after having children, you know, 20 years ago, you know, are now thinking, in their 50s, are thinking about retirement.
And a lot of them, because they took time out of work and because they earn less than men, and also because women are less financially prepared than men, we don't, we don't sort of do as much financial planning, um, w- we are, um, far behind men on, on pen- pension planning.
So I wanted to create something that, again, talked to those women, but more than just about money.
And to enjoy that, you need to have good health, and you need to have purpose, and you need to have a good community around you, and these things will help you live longer and live better.
And there was, when I looked at what was around at the moment, there's things like Saga and, you know, everyone's gray, everyone's looking after grandkids, everyone is going to garden centers, and that wasn't the vision of retirement that I have.
So I, again, a bit like with Talented Ladies Club, I created something that I would want to see, that I would find inspiring.
[laughs] And I'm not gonna go gray, because I'm gonna keep dyeing my hair no matter what, how gray I go.
So I think that as, uh, our generation, the 50s generation, let's say, 40s, 50-year-old women, we know that we're gonna retire one day, and, but we still want our freedom as well, don't we? And sometimes embracing the gray can be a difficult thing to do.
So Hannah, let's talk about yourself, how you got into this thought of The Rich Retiree, but also the Talented Ladies Club.
And then when I had my daughter, um, I decided to, uh, just to freelance, uh, from home.
And I got to know lots of women around that time who'd had amazing careers but then struggled to continue them when they had children.
And, and I th- and at that time, there was nothing that really spoke to ambitious mothers.
You sort of like, you could be like an earth mother and stay at home, um, but there w- what if you wanted to carry on working or had to financially carry on working? So I created a website to talk to those women, um, and grew that over...
Um, but more recently, I did some work with PensionBee, um, and I came to realize how far behind women were when it came to retirement planning financially.
And, and again, it was that same cohort of women really, the same women who were going back to work after having children, you know, 20 years ago, you know, are now thinking, in their 50s, are thinking about retirement.
And a lot of them, because they took time out of work and because they earn less than men, and also because women are less financially prepared than men, we don't, we don't sort of do as much financial planning, um, w- we are, um, far behind men on, on pen- pension planning.
So I wanted to create something that, again, talked to those women, but more than just about money.
And to enjoy that, you need to have good health, and you need to have purpose, and you need to have a good community around you, and these things will help you live longer and live better.
And there was, when I looked at what was around at the moment, there's things like Saga and, you know, everyone's gray, everyone's looking after grandkids, everyone is going to garden centers, and that wasn't the vision of retirement that I have.
So I, again, a bit like with Talented Ladies Club, I created something that I would want to see, that I would find inspiring.
[laughs] And I'm not gonna go gray, because I'm gonna keep dyeing my hair no matter what, how gray I go.
So I think that as, uh, our generation, the 50s generation, let's say, 40s, 50-year-old women, we know that we're gonna retire one day, and, but we still want our freedom as well, don't we? And sometimes embracing the gray can be a difficult thing to do.
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