EP 350: 3 Surprising Lessons From a $164,464.40 Launch

I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%! This episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a first launch or the momentum of the launches that come after - and I've definitely experienced that! But this one broke that pattern. In fact, it became my best launch to date, netting $164,464.40 in just two weeks! So, today, I'm excited to walk through exactly how we made it happen. **In This Episode, I Cover:** - Why raising my price increased my conversion rate instead of hurting it - Why people tell you your product is "too expensive" (because that's rarely the real reason they don't buy) - A simple addition to our offer that made it almost impossible to say no to - Why I didn't send a single email to my full list for this launch - The one number thing that separates webinars that convert from those that just falls flat - What happened when we got 4,000 people registered for two webinars **FREE Resources to Grow Your Online Business:** The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ **Work with Gillian Perkins:** $100K Mastermind: https://gillianperkins.com/100k-mastermind Startup Society: https://startupsociety.com **Connect with Gillian:** Website: https://gillianperkins.com Instagram: https://www.instagram.com/gillianzperkins/ Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. I love seeing which lessons resonate most. *Until next week, stay focused and take action!*