Ep. 336: Why Your Instagram Followers Aren't Buying From You (and How to Fix it)

Building a following on Instagram can be pretty tough, but maybe at this point you've put in the time, the effort, and you now have at least a small following.

Maybe you were talking about a few hundred followers, maybe a few thousand, maybe even more than that.

Well, if that's the case, you probably notice some trends.

Like people will like your posts pretty easily.

They'll watch your stories.

Maybe they'll watch your reels.

And sometimes they'll even comment.

But when it comes time to try to sell to this audience on Instagram, oftentimes you end up hearing crickets.

The posts fall completely flat.

They don't get hardly any engagement and you don't make any sales.

And you kind of know what the problem is, right? The problem is that these posts aren't getting engagement on Instagram.

So Instagram isn't giving them a reach.

So people don't even see them.

But even the people who do see them don't seem to be interested, don't seem to buy.

So what is happening here and how can we fix this? That is exactly what we will talk about in the first part of this video.

What's happening here? Why aren't your Instagram followers buying from you? In the second part, we'll talk about some of the most common fixes that people try and why those things often don't work.

Finally, we'll talk about some strategies that do work some ways around this Instagram follower problem and how you can actually use your audience on Instagram as an asset for your business.

Because we don't want your follower count to just be a vanity metric, right? Like you built this audience for a reason.

And those are real people who legitimately followed you for a reason.

And they could potentially benefit from a product that your business offers, but not if they never see your post or not if your post really helps them to make that transition from follower to buyer.

So let's get into it.

We became entrepreneurs because more than anything, we want freedom.

We want to be in control of our own schedule, income, and life.

But unfortunately, that isn't always the reality of being a business owner.

I'm Gillian Perkins, and I'm on a mission to take back entrepreneurship for what it's supposed to be.

In every episode, I'll share with you how to get the most out of every hour you work so that you can work less and earn more.

Let's get to it.

Building a following on Instagram can be pretty tough, but maybe at this point you've put in the time, the effort, and you now have at least a small following.

Maybe you were talking about a few hundred followers, maybe a few thousand, maybe even more than that.

Well, if that's the case, you probably notice some trends.

Like people will like your posts pretty easily.

They'll watch your stories.

Maybe they'll watch your reels.

And sometimes they'll even comment.

But when it comes time to try to sell to this audience on Instagram, oftentimes you end up hearing crickets.

The posts fall completely flat.

They don't get hardly any engagement and you don't make any sales.

And you kind of know what the problem is, right? The problem is that these posts aren't getting engagement on Instagram.

So Instagram isn't giving them a reach.

So people don't even see them.

But even the people who do see them don't seem to be interested, don't seem to buy.

So what is happening here and how can we fix this? That is exactly what we will talk about in the first part of this video.

What's happening here? Why aren't your Instagram followers buying from you? In the second part, we'll talk about some of the most common fixes that people try and why those things often don't work.

Finally, we'll talk about some strategies that do work some ways around this Instagram follower problem and how you can actually use your audience on Instagram as an asset for your business.

Because we don't want your follower count to just be a vanity metric, right? Like you built this audience for a reason.

And those are real people who legitimately followed you for a reason.

And they could potentially benefit from a product that your business offers, but not if they never see your post or not if your post really helps them to make that transition from follower to buyer.

So let's get into it.

We became entrepreneurs because more than anything, we want freedom.

We want to be in control of our own schedule, income, and life.

But unfortunately, that isn't always the reality of being a business owner.

I'm Gillian Perkins, and I'm on a mission to take back entrepreneurship for what it's supposed to be.

In every episode, I'll share with you how to get the most out of every hour you work so that you can work less and earn more.

Let's get to it.