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Words That Work: Sales & Marketing Success For Coaches/Consultants

Words That Work: Sales & Marketing Success For Coaches/Consultants

How to Make Your Facebook Profile Attract More Clients 069

Aug 31, 2026 · 47 min · 11 segments

Your Facebook profile can be more than a place to post updates. It can help potential clients quickly understand who you are, what you do, and whether they want to connect with you. In this episode…

Your Facebook profile can be more than a place to post updates. It can help potential clients quickly understand who you are, what you do, and whether they want to connect with you. In this episode, we walk through a simple Facebook personal profile makeover. You'll learn what makes a good profile and cover photo, how to make your intro clearer, and what people should see in your first few posts. We also talk about pinned posts, professional mode, testimonials, and simple ways to create engagement without making social media feel like another full-time job. The goal is to make your profile welcoming, clear, and useful for growing your business. If you want 3–5 clients consistently per month, here are some ways we can help. Get the Personal Profile Makeover Checklist to make your Facebook profile clearer and more inviting to potential clients here -> [\[LINK\]](https://docs.google.com/document/d/1n3mifN2TEGDfU7OlWFgSYDkLVaenw4w2R_Q3FNEbLcs/copy) Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

Your Facebook profile can be more than a place to post updates. It can help potential clients quickly understand who you are, what you do, and whether they want to connect with you. In this episode…

Show signals: SuitabilitySafeBiasNot politicalAudience≈446 followers

Spotify Apple Podcasts YouTube Amazon Music Website

Speakers: Karen HammondHostTylerGuestTasha SmithHost

Top entities: Facebook×22 Estes Park Facebook Messenger×2 Generative pre-trained transformer×2 GPTs

Profile Pictures and Cover Photos4:58 – 11:18

Karen HammondHost

4:58

Okay, so this is my personal profile and I'll explain why my cover photo is nothing.

Karen HammondHost

5:05

But to start, what we're going to do is look at the personal profile picture.

Karen HammondHost

5:09

So with the personal profile picture, what we want is it doesn't have to be fancy.

Karen HammondHost

5:14

It doesn't have to be professional.

Karen HammondHost

5:17

It can just be a candid photo of you.

Karen HammondHost

5:19

This one is actually a picture that I had with Tasha and I went on a retreat with our coach.

Karen HammondHost

5:29

She actually had a photographer here.

Karen HammondHost

5:31

So this one's a little more fancy than even what I've had before.

Karen HammondHost

5:33

I had, this was just literally a selfie that I took.

Karen HammondHost

5:39

Nice.

T

TylerGuest

5:39

It's welcoming and warm.

T

TylerGuest

5:41

Yeah.

Karen HammondHost

5:42

And then I had, oh, before that, I just had this one, which was, you can, I don't know why that background's weird, but you couldn't see that.

Karen HammondHost

5:49

And that was just a selfie.

Karen HammondHost

5:51

And so Tasha's profile picture is, I love hers actually.

Karen HammondHost

5:56

Hers is this.

Karen HammondHost

5:57

I've seen the thumbnail.

T

TylerGuest

5:58

Yes.

T

TylerGuest

5:59

Yeah, I love that one.

T

TylerGuest

6:01

Yeah, it's really good.

T

TylerGuest

6:02

And so the

Karen HammondHost

6:03

goal of the personal profile picture is literally, do we look friendly? Do we look welcoming? And so what we want to do is have, you know, kind of cropped, close up, good lighting and a friendly picture.

Karen HammondHost

6:20

So that's the biggest thing.

Karen HammondHost

6:21

is that someone would see that and see you.

Karen HammondHost

6:23

Sometimes people will have profile pictures that aren't of them or even are them and their kids or them and their husband or partner.

FacebookSoftware ApplicationSocial networking service
92%22 mentions
Estes ParkCityTown in Colorado
75%1 mention
Facebook MessengerEntitySoftware
58%2 mentions
Generative pre-trained transformerEntity
42%2 mentions
GPTsEntity
25%1 mention
CanadaCountryCountry in North America
8%1 mention

Profile OptimizationBusiness > Marketing > Social Media > Personal Branding
Profile AppealBusiness > Marketing > Social Media > Audience Targeting
Visual BrandingBusiness > Marketing > Social Media > Profile Management
MarketingBusiness
Engagement StrategiesBusiness > Marketing > Social Media
Social MediaBusiness > Marketing
NetworkingBusiness > Marketing > Social Media
Audience TargetingBusiness > Marketing > Social Media
Community BuildingBusiness > Marketing > Social Media > Networking
Content CreationBusiness > Marketing > Social Media > Engagement Strategies
Personal BrandingBusiness > Marketing > Social Media
Profile ManagementBusiness > Marketing > Social Media
Business

Profile Pictures and Cover Photos4:58 – 11:18

Karen HammondHost

4:58

Okay, so this is my personal profile and I'll explain why my cover photo is nothing.

Karen HammondHost

5:05

But to start, what we're going to do is look at the personal profile picture.

Karen HammondHost

5:09

So with the personal profile picture, what we want is it doesn't have to be fancy.

Karen HammondHost

5:14

It doesn't have to be professional.

Karen HammondHost

5:17

It can just be a candid photo of you.

Karen HammondHost

5:19

This one is actually a picture that I had with Tasha and I went on a retreat with our coach.

Karen HammondHost

5:29

She actually had a photographer here.

Karen HammondHost

5:31

So this one's a little more fancy than even what I've had before.

Karen HammondHost

5:33

I had, this was just literally a selfie that I took.

Karen HammondHost

5:39

Nice.

T

TylerGuest

5:39

It's welcoming and warm.

T

TylerGuest

5:41

Yeah.

Karen HammondHost

5:42

And then I had, oh, before that, I just had this one, which was, you can, I don't know why that background's weird, but you couldn't see that.

Karen HammondHost

5:49

And that was just a selfie.

Karen HammondHost

5:51

And so Tasha's profile picture is, I love hers actually.

Karen HammondHost

5:56

Hers is this.

Karen HammondHost

5:57

I've seen the thumbnail.

T

TylerGuest

5:58

Yes.

T

TylerGuest

5:59

Yeah, I love that one.

T

TylerGuest

6:01

Yeah, it's really good.

T

TylerGuest

6:02

And so the

Karen HammondHost

6:03

goal of the personal profile picture is literally, do we look friendly? Do we look welcoming? And so what we want to do is have, you know, kind of cropped, close up, good lighting and a friendly picture.

Karen HammondHost

6:20

So that's the biggest thing.

Karen HammondHost

6:21

is that someone would see that and see you.

Karen HammondHost

6:23

Sometimes people will have profile pictures that aren't of them or even are them and their kids or them and their husband or partner.

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