Winfluence - The Influence Marketing Podcast
Oct 5, 2026 · 12 min · 10 segments
Your business doesn't need more marketing noise. It needs people who trust it, recommend it and choose it. That's influence, and it's what Winfluence has always been about. In this episode, Jason…
Jason FallsHost
I've said for years that this show and my approach to the craft is centered on the influence, not the influencer.
They're still a great way, but they were never the only way, and pretending otherwise was starting to feel like a disservice to you.
So we're gonna talk about the four main channels of influence that I focus on to help build that quality influence in your business.
If you came here for the influencer marketing stuff, I'm still gonna tell you when talent managers are out of line, when brands are treating creators like advertising shills.
Then we're gonna talk about influence through building your own thought leadership and content, making your expertise useful, whether it's your blog, your newsletter, a podcast, your LinkedIn.
Podcasting gets its own lane here because it's part of what Falls and Partners does.
Most small businesses either don't use that voice or don't use it to talk about themselves.
Well, neither one builds influence, so we're gonna talk about how you can do that through podcasting and other channels.
We're also gonna talk about influence in search, both traditional SEO and the new agentic AEO search.
And we're also gonna talk about building influence through listening and understanding.
Social listening, audience research, and market intelligence, understanding your customers before you try to influence them is a foundational platform for building good influence for your business or brand.
Listening tells you which creators actually move your audience, what content they need, and what questions they're asking the search engines and the chatbots.
Well, you can try, but that's called advertising and, well, we just don't do that around here.
I've said for years that this show and my approach to the craft is centered on the influence, not the influencer.
They're still a great way, but they were never the only way, and pretending otherwise was starting to feel like a disservice to you.
So we're gonna talk about the four main channels of influence that I focus on to help build that quality influence in your business.
If you came here for the influencer marketing stuff, I'm still gonna tell you when talent managers are out of line, when brands are treating creators like advertising shills.
Then we're gonna talk about influence through building your own thought leadership and content, making your expertise useful, whether it's your blog, your newsletter, a podcast, your LinkedIn.
Podcasting gets its own lane here because it's part of what Falls and Partners does.
Most small businesses either don't use that voice or don't use it to talk about themselves.
Well, neither one builds influence, so we're gonna talk about how you can do that through podcasting and other channels.
We're also gonna talk about influence in search, both traditional SEO and the new agentic AEO search.
And we're also gonna talk about building influence through listening and understanding.
Social listening, audience research, and market intelligence, understanding your customers before you try to influence them is a foundational platform for building good influence for your business or brand.
Listening tells you which creators actually move your audience, what content they need, and what questions they're asking the search engines and the chatbots.
Well, you can try, but that's called advertising and, well, we just don't do that around here.
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