Sep 10, 2026 · 1 hr 6 min · 15 segments
On this episode of WWR, Benjamin L. Eastman (A Lease on Art, All Year I Dream About Gaming Conventions) joins Christopher Pickett (Danse Macabre) and Wythe Marschall (Stillfleet, PICARO!) to chat…
Benjamin EastmanGuestWythe MarshallHost
Chris PickettHostFlowing ad budget on metrics that look great till the CFO sees them, that's bull spend.
And marketers are calling it out in Dashboard Confessions.
I remember telling my boss, it'll be good for the brand, when leads were slow.
Yeah, it wasn't.
Cut the bull spend.
Spend $250 on your first campaign and get a $250 credit.
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