Sep 4, 2026 · 22 min · 11 segments
Had a great conversation with **Buzz Miller** talkin' travel, photography, creative direction, skateboarding, and the advertising industry. Buzz shares insights on storytelling, craftsmanship, and the…
Buzz MillerGuestTonyHostso um when you get a brief um what's your process um for digesting and distilling that brief like understanding what you're getting into
Yeah, you know, it's funny, you know, thinking back about it, even when Briefs actually started, You know, I remember as a yell art director, it was a piece of paper.
And sometimes they were two pages and you really were like, well, give me what's brief about this.
Like as I developed into a creative director, I was always part of that process of crafting those briefs with the planners.
And so I was like really fortunate to have vested interest in where the work was hoping to go for the teams.
And I mean, ever since I became a creative director, I always felt like it was important to help planners kind of craft it to a degree.
Being able to inform the brief, but also think about how to inspire people the right way.
exactly.
And that thoughtful...
I always said it was what's missing and not what's there that makes a great brief.
yeah.
You ever thrown a brief out at the kickoff?
I would work with the planner to get it to the client so we could move a little faster, a little sooner.
so um when you get a brief um what's your process um for digesting and distilling that brief like understanding what you're getting into
Yeah, you know, it's funny, you know, thinking back about it, even when Briefs actually started, You know, I remember as a yell art director, it was a piece of paper.
And sometimes they were two pages and you really were like, well, give me what's brief about this.
Like as I developed into a creative director, I was always part of that process of crafting those briefs with the planners.
And so I was like really fortunate to have vested interest in where the work was hoping to go for the teams.
And I mean, ever since I became a creative director, I always felt like it was important to help planners kind of craft it to a degree.
Being able to inform the brief, but also think about how to inspire people the right way.
exactly.
And that thoughtful...
I always said it was what's missing and not what's there that makes a great brief.
yeah.
You ever thrown a brief out at the kickoff?
I would work with the planner to get it to the client so we could move a little faster, a little sooner.
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