84. Why I'm retiring most of my courses (and what it means for your offer lineup)

The truth is AI has changed what people need help with and how they want to be helped.

Information is everywhere.

It's free or it's linked to a $20 subscription to Claude or chat.

It is pretty much instant and sometimes it can even be personalized.

So that's had a huge impact on self-paced courses specifically, which is what I had been pushing in my business over the last few years.

And these toolkits and courses that I had out in the world absolutely used to be the answer to how do I do this, Nadine? But now that question gets answered by ChatGPT, by Claude, in a matter of seconds.

Not necessarily with my perspective and the data and the insights that come with the toolkit and with the strategies that I present in my toolkits.

But in the scheme of things, Claude and Chad are doing such a great job to persuade people that they know everything that all of a sudden that perspective isn't necessarily as valuable on the surface.

Nowadays, what I find people are craving human guidance, human perspective.

They want accountability and they want someone who look at their unique situation and then tell them what to do with it.

So my lineup of Courses, toolkits, online courses used to sell regularly really well via evergreen funnels that I had built and then also tweaked over the years without me having to lift a finger.

So I had an evergreen sequence running in the background, like an evergreen nurture sequence that then would pay attention to the signals people were sending me and then adding them to those evergreen funnels.

And based on that interest and the timeliness, people would then buy into those courses.

But these evergreen funnels and sales mechanisms haven't been working the same way simply because I am trying to sell courses and toolkits off the back of those sequences that aren't in the right context and the right format anymore.

And I'm not saying here that online courses are dead.

The online business space is dying far from it.

I just think we need to accept that the value of online courses has evolved and the shape, format, delivery of those courses has to evolve as well.

So what I had to realize over time is that my online courses and toolkits not selling won't be fixed by making tweaks to those evergreen funnels that I was just talking about.

The demand simply isn't there anymore.

There's nothing wrong with these courses.

I absolutely still rate them.

The strategies, the content in them is fantastic.

top-notch and it can absolutely get you results.

It's just that people don't value self-guided resources.

They want that instant fix.