75. The best launches start with this (nope, it’s not copy)

You've launched before, your audience knows you, and your offers have sold successfully. So surely launching your next offer should be easier... Right? Not always. In this episode, I share the behind-the-scenes story of working with Krista Miller from Summit in a Box on the launch of a brand-new offer. While Krista had years of experience and a loyal audience, one thing still stood in the way: Founder bias. Let’s unpack why being an expert in your own business can make it harder to see the messaging gaps, assumptions and blind spots that can derail launches before they even begin. If you've ever questioned whether your next offer will land, this episode is your reminder that sometimes the biggest breakthrough comes from borrowing someone else's perspective. **What we cover:** - Why successful launches can create dangerous assumptions - The hidden impact of founder bias on your messaging - Why audience research is about much more than writing better copy - How customer insights shape offers before they're built - The difference between assumptions and evidence - Why experienced business owners still have blind spots - How objective feedback transforms launches - The role customer journey design plays before someone ever buys **View the episode transcript** here**.** **Where to from here?** Generate 10 tailored-to-you survey questions FREE right here. **Join Retention Lab🧪,** the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. **😍 Love the show?** Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). **Leave a positive review to help the show get found by more small business owners just like you. To leave a review:** 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.