Don’t Show Up Cold: How to Design Your IMEX Experience

Here's what strikes

me

is that I feel like you're just getting real real.

In fact, I think you talk about the realities of event life education programming.

And I think it's really important to go beyond inspiring to sharing real boots on the ground lessons.

And that's something that strikes me as I look at this lineup.

Is that intentional? Very much.

We came out of COVID, which is actually only five years ago, but it feels like a million.

Then you went through a little bit of a tricky time where we really focused on community and belonging and definitely touched on some softer skills and empathies and those types of things for people.

And yeah, now it's time to just get real.

You know what? Costs are a lot higher.

Expectations are a lot higher.

We don't have, we might talk about more wellbeing.

We don't, we haven't found it yet.

So what are gonna be those things that we can do? So whatever subject we're talking about, it's very much, you know, there's a whole track that's just tech enabled futures.

And it's, you know, we went for a long time of talking about AI prompts.

Well, that's great, but we don't need to do more prompting with AI.

What we do is we need to plan better live events that create more human dialogue and support humans and design for human needs in ways that are going to make a positive difference.

So that's what we're really doing.

Hallelujah.

Amen, sister.

So one of the other things that I noticed, and it's always a part of IMAX, but seems to be really intentional this year, is philanthropy.

So the give back part of IMAX America.

Yes, I think that that's, you know, a few years ago we have, we now have a impact department.

So, you know, so it's very intentionally looking at, you know, not only the impacts that we have as a business, but how does that carry through everything that we're doing and how do we help educate people across our industry about what that means and why it matters and why, not only why it has to be done, but what are the steps we can be taking every day.