Build A Personalised Premium Program Practice

Can you talk us through that? And how does that conversation go when you talk to, like, business clients and you're like, "Well, you're already giving a program.

You're just not getting paid for it"?

Absolutely.

Uh, first of all, what you said is absolutely right.

The timing is different for every practitioner going through this.

I've worked with some practitioners who are 10, 20 years into practicing before they change, and that might be because it's been working for them so far.

Mm.

And now they're going into a different era of their career and life where they need...

Uh, the business model just doesn't match what they wanna do anymore.

Mm.

And then at the same time, we're getting a new generation of practitioners coming through after graduation who have seen a lot of burnout in the industry, and a lot of people leave the industry and wanna get set up with a, like, strong foundation at the start, uh, to prevent having to go down that road in order to find a change.

Mm.

So it's really interesting, um, with this, this dynamic that's going on.

When it comes to actually, back to your question with this, this really shines a light on what are we actually talking about when it comes to a program, I guess.

Mm.

So the wording is really important 'cause these terms do get thrown around, and we all interpret things differently depend on our lived experience.

So some people think of the term program as more like an online course, something that's self-paced, something that the client goes through, uh, themselves, and you are setting up an online course, so you can have one or a thousand people in it.

Uh, what I'm referring to is very much more of a hybrid style program.

So there may be some education self-paced components, but we also still have some consults in there, whether they're short or long.

We have maybe some functional testing.

We have some prescribing.

We have some other resources and tools and-or access and support, even multiple practitioners coming together to deliver an MDT service to one patient or client.

Mm-hmm.

So when you say some people are already doing this, I think this is really important to acknowledge that so many practitioners I speak to [laughs] uh, feel like they're charging a really high amount.

Maybe they're getting into the even 2 to $300 per hour, and I know there's a lot of people sitting well under that as well.