We Live It | LiveAg's Livestock Marketing Podcast
Sep 17, 2026 · 26 min · 12 segments
Nutrition might be the one variable in a cattle operation a producer can actually control — and according to Dr. Chris Cassady, it's also one of the most overlooked drivers of value on sale day. In…
Chris CassadyGuest
Ty deCordovaHost
Casey MabryHost
You think about the vaccines that you talked about, like they're effective in and of themselves, but people don't realize that 70% of the immune system is actually in the gut.

And so that's one of the things like with VitaFirm and our GainSmart programs, it's not just the trace minerals that help with building the immune system and equipping them long-term to kind of the most out of those vaccines but also it's strengthening the gut and it's you know from a good bacteria and a good microbiome sense it's from a integrity sense i know that these cattle are getting fed longer and longer and longer and the risks are getting higher and so again like trying to strengthen the adaptive immunity through the modified live and all the different vaccine protocols but then when you can intrinsically or internally strengthen them through Some of these products and some of them, it's really kind of a one-two punch in terms of health and really, again, sets them up for success.

And I think that it's cool that the whole industry is starting to become a lot more aware of really the importance of the gut and what it does play a role.

You think about the vaccines that you talked about, like they're effective in and of themselves, but people don't realize that 70% of the immune system is actually in the gut.

And so that's one of the things like with VitaFirm and our GainSmart programs, it's not just the trace minerals that help with building the immune system and equipping them long-term to kind of the most out of those vaccines but also it's strengthening the gut and it's you know from a good bacteria and a good microbiome sense it's from a integrity sense i know that these cattle are getting fed longer and longer and longer and the risks are getting higher and so again like trying to strengthen the adaptive immunity through the modified live and all the different vaccine protocols but then when you can intrinsically or internally strengthen them through Some of these products and some of them, it's really kind of a one-two punch in terms of health and really, again, sets them up for success.

And I think that it's cool that the whole industry is starting to become a lot more aware of really the importance of the gut and what it does play a role.
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